PR in High Definition

AUGUST 29, 2023

The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Yet, the film didn’t just manage to achieve this; it completely upended the public’s perception of what she represents.

Reputation 62

Reputation Film Course Engineering 62

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

Stuart Bruce

SEPTEMBER 23, 2015

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.

Film 60

Film Content Marketing Case Study Marketing 60

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel.

Interviews 130

Interviews Video Film Industry 130

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.

Instagram 130

Instagram Facebook Brand Branding 130

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. As brands suffer across the globe, many companies are postponing or canceling their ad campaigns. Now, these are tools that they need to use to do their jobs.

Skype 192

Skype Media Interviews Advertising 192

ImPRessions - Crenshaw Communications

MAY 16, 2016

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. Sometimes we worry about the right props, or the proper brand mention. Forget the interviewer. What appeals to their needs?

Film 168

Film Interviews Television Financial 168

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. It’s not as hard as filming a video but it conveys just as much information as one. That was my first steps into branded content.

Marketing 120

Marketing Film Instagram Video 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Finally, our videographer Jon films each episode, does post-production editing and adds captions. Kiki sends this to a transcription service.

Video 153

Video B2B Film Marketing 153

MaccaPR

JULY 13, 2017

I’m very fond of the PR campaigns we launched for WhiteWave Foods’ Silk brand of soy milk, getting Americans over the ‘yuck’ factor of soy. "The No, we didn’t want soy to be a medicinal brand, the way General Mills had its 8 th Continent products be all about nutrition. So what was your favorite campaign? The firm I’ve started?

Agency 97

Agency Interviews Film Advertising 97

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 169

Case Study Healthcare Film Brand 169

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. This video very cleverly highlights how tapping into current affairs and a relevant topic can engage a wider audience and successful promote a brand. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 64

B2B Creativity Film Trade Shows 64

Cision

AUGUST 8, 2015

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience. Interview swaps bring variety to both parties involved and sow the seeds for building longstanding relationships. Invite Various Voices. Want more podcasting best practices?

Film 120

Film Mobile Interviews Creativity 120

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. PR too has changed.

Film 83

Film Interviews Print Conference 83

PRSay

OCTOBER 15, 2019

Your team can take inspiration from J-Lo by being willing to see the next opportunity as a chance to expand your brand and diversify your offerings. Since 2000, she’s made 27 films, released seven albums, headlined a variety of musical performances and made stops on “American Idol,” “World of Dance” and more. Be ready to pivot.

Wikipedia 96

Wikipedia Film Social Media Interviews 96

Konnect Agency

MARCH 7, 2022

The agency will craft proper brand messaging, tap their industry connections for coverage before and after the launch, and create elevated social assets and strategies to get the consumers talking about your product. Within a press release, it’s important to also promote your brand’s credibility. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Konnect Agency

MARCH 7, 2022

The agency will craft proper brand messaging, tap their industry connections for coverage before and after the launch, and create elevated social assets and strategies to get the consumers talking about your product. Within a press release, it’s important to also promote your brand’s credibility. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Mark My Words

OCTOBER 9, 2017

Showbiz journalist Ginny Dougary claims Clare Balding’s PR team took heavy-handed liberties with her interview copy, removing unflattering sections and inserting self-promoting fluff. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. PR too has changed.

Film 60

Film Interviews Print Conference 60

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What is one of the biggest PR mistakes brands make? How does your communication strategy differ for a financial services brand versus other brands?

Financial 120

Financial Corporate B2B Film 120

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Yes, it’s that time of year again. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. Cone is the unparalleled leader in delivering innovative communications programs that always make a difference to businesses, brands and society.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

Film and TV are two great places to find helpful and interesting takes on public relations and media. ” Nicknamed “Slippin’ Jimmy,” we see McGill make one ethically questionable decision after the next, just to get attention and build his brand and practice. Sometimes we worry about the right props, or the proper brand mention.

Film 236

Film Interviews Ethics Journalism 236