Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We switched our creative PR efforts for educational activities. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast.

Tools 112

Tools Education Film Local 112

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Cision

AUGUST 8, 2015

With one-fifth of Americans listening to podcast episodes at least once a month, brands are beginning to reach out to this loyal, highly engaged audience. Interview swaps bring variety to both parties involved and sow the seeds for building longstanding relationships. Invite Various Voices. Want more podcasting best practices?

Film 120

Film Mobile Interviews Creativity 120

Konnect Agency

MARCH 7, 2022

The agency will craft proper brand messaging, tap their industry connections for coverage before and after the launch, and create elevated social assets and strategies to get the consumers talking about your product. Within a press release, it’s important to also promote your brand’s credibility. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Konnect Agency

MARCH 7, 2022

The agency will craft proper brand messaging, tap their industry connections for coverage before and after the launch, and create elevated social assets and strategies to get the consumers talking about your product. Within a press release, it’s important to also promote your brand’s credibility. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes.

Storytelling 120

Storytelling Examples B2B Chemicals 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? To paraphrase WWE wrestler “Stone Cold” Steve Austin, “Hell, yeah !”

Marketing 48

Marketing Advertising Advertising Agency 48

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Celebrity Interviewer, Style Expert, TV Host/Producer. ninagarcia. YASSSSS LEO!

Twitter 120

Twitter Fashion Television Travel 120

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. They also helped me think differently and creatively. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Beyond PR

SEPTEMBER 6, 2016

Hamill first voiced The Joker in 1992 for Batman: The Animated Series, and has gone on to play the character more than any other actor, voicing him in other spin-off series, films and video games. At one point, they were all part of a brand new audience for your organization. But what does this have to do with content distribution?

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. I have two.

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? What is your idea of PR nirvana? When people “get it” about PR.

Real Estate 71

Real Estate Local Government Internal 71

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. The first step is to know your influencer categories. Then there are middle-influencers.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. The shop lead, dressed in all black, and with his feet up on his desk, concluded an interview by saying, “I don’t have a job for you, I just wanted to talk to you and give you some advice.”

How To 116

How To Film Agency Corporate 116

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I film and edit the footage, distribute through applicable channels and to relevant targets. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

PR Conversations

MAY 9, 2017

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? Representing my country abroad has been a huge honour.

Energy 53

Energy Measurement Internal International 53

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. Give me the opportunity to set objectives and steer the creative and I’m in my element. Why do you work in PR?

Government 40

Government Social Media Local Corporate 40

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. To elevate the talking head format, consider incorporating graphics to highlight key points, weaving in snippets from interviews to add diverse perspectives, or adopting a Q&A format to address common questions from your audience.

Leadership 96

Leadership Video B2C Interviews 96

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

Reading helps critical thinking, creativity. It’s not necessarily a new idea, but in the age of the entrepreneur-as-brand, it carves out a nice niche for John and offers some lessons for those beginning to build a business and a public image. Unbelievable by Katy Tur. A Legacy of Spi es by John LeCarre.

Television 189

Television Film Creativity Writing 189

Cision

NOVEMBER 18, 2015

At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. By Kristen Sala.

Trends 120

Trends Sports Travel Social Media 120

Maxim Behar

MARCH 14, 2024

Have you watched any of the nominated films for Best Picture? Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Sometimes, especially those films that are crème de la crème, the best ones we'll see tonight. Maxim: Now.

Film 59

Film Industry Television Technology 59

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. What we crave is for brands to take responsibility. As the 1,969 PR entries on display at this year’s Cannes Lions showed too many ‘creative interventions’ exist only to mark-up fees.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” In other words, marketers will have to create a well-rounded media ecosystem for their brands.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48