Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. The effect also manifested strongest where consumers had other reasons to identify with the brand, and when they were buying for themselves, not for others.

Marketing 180

Marketing Skype Customer Service Brand 180

Flatiron Communications

APRIL 19, 2022

The Wall Street Journal ($100). This is especially true for the hundreds of struggling local news brands whose vital role in a thriving democracy cannot be overestimated. Blendle , not to be confused with online dating site Blendr , claims to be “the biggest platform of premium journalism in the country.” the enterprise).

Journalism 36

Journalism Enterprise Local Writing 36

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Candice Jones, Principal Brand Content Strategist, Amtrak ( Slides ).

Enterprise 91

Enterprise Content Marketing B2C Data 91

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Audiences are asking for something different and that’s an opportunity for brands. That meshes with the data higher in the post, but how can brands apply this?

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Mark My Words

DECEMBER 18, 2022

Lipa is the latest celebrity to attempt to carve out a niche as a lifestyle guru, following the lead of the likes of Gwyneth Paltrow, who has become almost as well known for Goop, her wellness and lifestyle brand, as for her acting. Much of the commissioning is done by people such as Fetto, but Lipa is said to “decide on everything”.

Film 60

Film Interviews Enterprise Fashion 60

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Influencer detection and customer relationship management. Click here!

Customer Service 120

Customer Service Social Media Analysis Data 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

AUGUST 1, 2023

The multi-pitch generator is only available for enterprise customers ( see pricing ). The tool uses proprietary AI to monitor brand risk and narratives. Source: State of PR and Journalism Salaries 2023 by Muck Rack. Brands (NYSE: YUM). The second feature is a “biography generator.” This is available to all customers.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 20, 2018

More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. And what does that do for the brand image of the event organizer or sponsor? Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. One enterprising PR practitioner has launched Metaverse Public Relations.

Software 85

Software Pitching Internal International 85

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? Very new, very hot type brands to be working with. Why isn’t this us? .”

Ethics 72

Ethics Agency Journalism Corporate 72

Barokas

FEBRUARY 5, 2019

To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Flatiron Communications

APRIL 13, 2021

The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We The Information is considered one of the most influential tech news media brands today, constantly breaking big stories. .” How the Explosion in News Creators impact Communications Pros.

Media 41

Media Journalism Reddit Local 41

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 93

Software Banking Technology Data 93

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. The question is, will Musk’s brand of leadership succeed?

Twitter 78

Twitter Banking Financial Employee 78

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Enterprise 138

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotables from Betsy Reed: “One of the things we’ve learned in the past few years is that while it’s necessary for journalism to serve as a fact-checking function of those in power…it’s not sufficient.

Conference 36

Conference Journalism Web Comparison 36

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. I still think it. .

Media 202

Media Storytelling Technology Data 202

Katie Paine's Measurement Blog

MAY 25, 2023

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. 4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media. Expect that pay-walled outlets like The Wall Street Journal may be problematic.

Measurement 52

Measurement Communications Survey System 52

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 At a certain scale, sampling and filtering is necessarily employed to properly deal with the volume of mentions (eBay for example has 80,000 brand mentions on social media every day).

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Wall Street Journal technology titan? For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. support your neighbor’s kid’s teen enterprise by hiring her/him as a petsitter). ” Yes, it is, and perhaps they didn’t. physical activity that helps keeps you strong.

Exercises 62

Exercises Measurement Enterprise Technology 62

Beyond PR

APRIL 11, 2016

Jim had planned to stay on until after the election but is moving on a little earlier than expected to get his new entrepreneurial enterprise going. The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism. Media monitoring goes beyond listening for brand mentions.

Travel 40

Travel Media Enterprise Policies 40

Sword and the Script

OCTOBER 3, 2017

At another, the company, a marketing director found that that a blog I championed was a touchpoint on roughly one-third of the enterprise deals with ASP north of $1 million. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. How did she know? Talk to Us !

Content Marketing 65

Content Marketing B2B Survey Analysis 65

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Enterprise and workplace. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. The changes to and challenges in journalism continue — how to best leverage that? Great time for employer branding, recruitment marketing and other marketing/HR mashup services.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. The changes to and challenges in journalism continue — how to best leverage that? Great time for employer branding, recruitment marketing and other marketing/HR mashup services.

Industry 40

Industry Trends Customer Service Internal 40