Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. WaddsCon is a high energy, fast paced and fun learning and development event.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. The Business of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. brand promise. What do you think are the biggest communication mistakes brands make? BP did a phenomenal job talking for years about responsible energy, but when we learned it couldn’t deliver on that promise with buttoned-up operational rigor, we lost faith.

Storytelling 308

Storytelling Local Airlines Technology 308

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Have you seen examples of great storytelling lately? The answer: a great story. More on that soon. –John.

Storytelling 80

Storytelling Marketing Viral Energy 80

Ishmael's Corner

APRIL 5, 2015

The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible. In the excitement to evangelize the story, they don’t see delivery on the brand promise to the finish line. With this mind, I wanted to share some storytelling tips and examples for startups.

Storytelling 60

Storytelling Exercises Energy B2B 60

The Hoffman Agency

APRIL 26, 2024

Like a sort of self-actualization magpie, I’ve built up a treasure trove of ideas, storytelling skills, niche interests, good friends, hobbies, habits, artifacts and trinkets — an ever-growing collection of cool stuff. So, it’s good to be part of this organization, channel my energy into something much bigger than myself and find my place.

Agency 36

Agency Internal International Energy 36

5W PR

OCTOBER 28, 2020

Why do stories work, and how will that help promote your brand to your target audience? Once the brand understands its target, communicators can effectively present something familiar to the market, transitioning the interaction from a transaction to a connection. Responsibility.

Energy 88

Energy Pitching Storytelling Brand 88

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. What do we do with this information?

Conference 112

Conference Communications Storytelling Social Media 112

5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story. What makes the brand unique and interesting. Applicable Skills Matter.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Participate.

B2B 232

B2B Agency Energy Media Relations 232

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Case Study 59

Case Study Study Video How To 59

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Good, Duke Energy Corporation. Poppe, CMS Energy Corporation. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents.

Energy 120

Energy Viral Storytelling Community 120

The Hoffman Agency

MARCH 21, 2024

Tips for tech companies looking to build their brand in Indonesia Local storytelling for local relevance Showing how your technology can become a powerful tool for Indonesia’s journey toward achieving the 2045 vision and showcasing local success stories is critical.

Leadership 69

Leadership Biotechnology Policies Local 69

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

MARCH 1, 2018

But beyond being simply entertaining and memorable, Academy Award speeches can also offer a lesson in both public speaking and personal branding, says Rob Biesenbach , presentation expert, actor and author of “Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.” So it’s a fine line to walk.

Communications 118

Communications Film Storytelling Energy 118

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Cision

DECEMBER 6, 2015

This filter places Beats headphone on a user’s head, adds a disco ball spinning in their mouth and simulates musical energy erupting out of their heads. Beats by Dre partnered with Snapchat to create a sponsored lens for the platform allowing people to transform themselves in video.

Google 120

Google Advertising Advertising Film 120

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Check it out! Click Here. Close Mindedness.

Writing 120

Writing Storytelling Brand Branding 120

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 77

Conference Internal International Travel 77

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The third pillar focuses on our own brand and reputation. Plus, I didn’t want Albert Einstein calling me insane. I was just as passionate and optimistic about the Agency.

Storytelling 60

Storytelling SEO Agency Leadership 60

ReimaginePR

APRIL 11, 2015

And the climax of the story came when the hospital that was treating him told him what a great storyteller he was and suggested he take it out on the road. But he invested a great deal of time, energy and even money to get to this event so he could speak to people who would support his cause. And his story.

Storytelling 120

Storytelling Course Energy LinkedIn 120

PR Matters

APRIL 21, 2016

As with marketing and advertising, PR can help promote a service, product or brand. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February. About Barbara Rozgonyi CEO, CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

PR Matters

APRIL 21, 2016

As with marketing and advertising, PR can help promote a service, product or brand. The use of storytelling in PR only works if it engages, offers insight and value for the reader, is evidence-based and stays absolutely clear of any kind of selling [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

MAY 9, 2017

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. I will offer that Canada as a country has good public relations, and a solid brand. What is your idea of PR nirvana?

Energy 53

Energy Measurement Internal International 53