Remove Branding Remove Employee Remove Energy Remove Storytelling
article thumbnail

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

article thumbnail

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Karly Gomez. Can authenticity be designed after the fact? No surprise there.

Brand 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conference Recap: Microsoft’s Frank X. Shaw on Thriving in the Next Communications Age

PRSay

We need to ask ourselves these questions: What are the impacts on brands? And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. What do we do with this information?

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149
article thumbnail

Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Participate.

B2B 232
article thumbnail

13 Truths About PR ? How Many Do You Believe In?

PR Matters

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

article thumbnail

Grow Your Business in 2021 by Leveraging Diverse Thinking

Stern + Associates

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.