Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. This filter places Beats headphone on a user’s head, adds a disco ball spinning in their mouth and simulates musical energy erupting out of their heads.

Google 120

Google Advertising Advertising Film 120

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. The preschool grapevine. Practical Value: I can make you famous.

Energy 120

Energy Viral Storytelling Community 120

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. Through no fault of its own, Netflix now has to work harder than ever to keep audiences keen.

Film 60

Film Advertising Advertising Consumer 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

ReimaginePR

JULY 18, 2016

Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. Bonus: Before you start creating videos for your brand, keep these tips in mind. Remember, people buy from people, not from brands.

Video 120

Video Infographics Brand Branding 120

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Graphic designer / visual storyteller. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. An example of a not-so-SMART marketing goal: Increase brand awareness.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Mallory Seifert , @MallorySeifert. Nominated by Marlene Neill, Baylor University.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Video isn’t just an optional medium for duplicating the original information.

Video 111

Video Brand Branding YouTube 111

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Liddy is a communicator with a passion for writing, and a specialized interest in social media outreach and branding.

Sports 0

Sports Leadership Internal International 0

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. You want to tease your whole content program and make your brand look like a voice worth following. They saw your videos, they already like your voice, and reading or watching something else from your brand sounds intriguing. Top of funnel: Content to build awareness.

Case Study 111

Case Study Marketing Study Content Marketing 111