Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 174

Radio Sports Journalism Analytics 174

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 96

Ethics Crisis Transportation Airlines 96

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. If one thing is certain, technology and the media will continue to change. We can help!

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. SCHEDULE A DEMO.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. Think Before Reacting.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. SCHEDULE A DEMO. Until next time! Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Critical Mention

AUGUST 6, 2020

With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Option to Build & Export Media Contact Lists. SCHEDULE A DEMO. Priscilla Osorio. Priscilla Osorio.

Media 104

Media Radio Local Tools 104

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Brands Can Strategically Promote to Fans During Sporting Events. Game days are the time to leverage social media to promote your brand. . SCHEDULE A DEMO.

Sports 111

Sports Social Media Media Groups 111

Stern + Associates

FEBRUARY 22, 2023

While ChatGPT’s rise was a great moment of success for the brand itself and for the mainstream adoption in AI, the moment had another unintended consequence, as it thrust technology creators and brands into the public spotlight. Connect with us to build an exciting future for your brand.

Communications 62

Communications Technology Software Resources 62

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. SCHEDULE A DEMO.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. SCHEDULE A DEMO. Priscilla Osorio.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Until next time!

Viral 70

Viral Radio Media Sports 70

Sword and the Script

MAY 7, 2019

Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. Register for a demo?

Google 133

Google Banking Engineering Web 133

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Top Ways the Media Impacts Politics with Online News. SCHEDULE A DEMO. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Radio 101

Radio Media Television Social Media 101

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. SCHEDULE A DEMO.

Strategy 83

Strategy Communications Marketing Social Media 83

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. What are some of your tips for improving media relations? Recognize that media relations is an art and a science.

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? SCHEDULE A DEMO. Fortunately, there’s a solution. Share Tweet Share. Priscilla Osorio.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

JUNE 26, 2019

By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. There are many different approaches you can take with holiday greeting cards.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

JUNE 19, 2019

A social media monitoring tool can also be useful here, as it allows you to monitor brand mentions from across the social landscape. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. SCHEDULE A DEMO. Set your budget.

Content Marketing 128

Content Marketing How To Marketing B2B 128

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

AUGUST 8, 2018

We recently spoke to Lonny about his perspective on marketing, PR and what he’s learned in his 30-year career since founding Media Relations Agency. Q: What do you think is the biggest mistake or oversight that businesses are making with regard to their media relations strategy? Lonny: Brand.

Marketing 61

Marketing Creativity Groups Media Relations 61

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. In other words, your brand as a trusted resource is your most valuable asset. The Cision Media Research Team maintains a database of more than 1.6

Technology 120

Technology Pitching Insurance Insurance 120

Cision

SEPTEMBER 30, 2016

I also write for Liquor.com. Since publicists are working on the ground with the brands and people we cover, it’s especially helpful when they can spot a broader trend and flag it, even if that means their client has to share the limelight with other personalities or venues. What kind of information do you like to receive?

Pitching 120

Pitching Travel Trends Print 120

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Critical Mention

JANUARY 8, 2019

Think about your brand voice and what type of audience you want to target. This is because if you find the right micro-influencer with a large following in your industry to promote your brand, your audience will find it more trustworthy than having an A-lister promoting your company. SCHEDULE A DEMO.

Strategy 72

Strategy Pitching Measurement LinkedIn 72