Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Zises is also President of The Branded Content Marketing Association’s US Chapter. SCHEDULE A DEMO. Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

Critical Mention

NOVEMBER 18, 2018

Sarah Evans , the founder of Sevans Strategy , is a digital strategist and global brand correspondent, who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations. SCHEDULE A DEMO. Sarah Evans.

Interviews 80

Interviews Strategy Social Media Digital PR 80

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. You can share the latest news from your brand and offer trend insights while connecting them with a spokesperson.

Conference 62

Conference Trade Shows Brand Branding 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. After business school, I moved to Miami and was looking for a position in brand management. What is one thing most brands aren’t doing but should?

Pitching 120

Pitching Interviews Creativity Internal 120

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. The Strategist.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Often a brand has an interesting story that just isn’t quite ready for “prime time.” And, it’s equally important to know the weaknesses of competitive products. Our advice?

Local 159

Local Pitching Interviews B2B 159

Onclusive

AUGUST 15, 2017

Led by Gini Dietrich, PR influencer, CEO of Arment Dietrich , and queen of the popular PR blog Spin Sucks , and joined by our own CSO, Rebekah Iliff, this video interview showcases four tactics PR professionals can employ to become more data-driven and measurement-friendly, regardless of their fears.

Data 170

Data Data-Driven PR Analytics Measurement 170

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. You can use Newswhip to explore the performance of content on social networks, spot rising topics, see how your brand and competitors are doing, etc. I have long held a fascination for Newswhip.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. Put a twist on the traditional product demo with a series of how-to snaps.

Video 120

Video B2B B2C Survey 120

Contently - Strategy

FEBRUARY 12, 2024

Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. As long as you can link it back to money, you can explore anything from snappy lifestyle content to short celebrity interviews, quick personal essays to visual explainers. Take Nerdwallet’s finance newsletter as an example.

Financial 52

Financial Content Marketing Marketing Banking 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. The problem: their audience doesn’t care.

B2B 181

B2B Company Marketing SEO 181

Critical Mention

APRIL 19, 2019

Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Beyond formal recognition, most customers want tangible benefits for brand loyalty. SCHEDULE A DEMO. Strive for continuous improvement.

Case Study 80

Case Study Social Media Survey Video 80

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” SCHEDULE A DEMO. . “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JULY 10, 2017

Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. In the beginning of a client-agency relationship, it pays to take the time to interview the CEO and other C-suite types. A frivolous or irrelevant product. Not everyone has the narrative arc to make it.

Pitching 170

Pitching Media Product Launch Agency 170

Critical Mention

APRIL 19, 2019

Now, customers look for “social proof,” or customers advocating for your brand. With this rising trend, we have seven tips for building customer advocates to become your brand’s champion. Beyond formal recognition, most customers want tangible benefits for brand loyalty. SCHEDULE A DEMO. Strive for continuous improvement.

Case Study 69

Case Study Survey Video Community 69

Critical Mention

SEPTEMBER 25, 2018

Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can do this by providing a topic during the interview to have them write. SCHEDULE A DEMO.

Writing 66

Writing Interviews Creativity Small Business 66

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

MAY 4, 2021

It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. The company will monitor 35,000 podcasts to the sources it monitors for brand mentions for it’s customers. The demo below looks pretty slick though. PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

Beyond PR

AUGUST 11, 2016

But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Stories offer an excellent opportunity to share quick news bites, show a spontaneous side of your brand and form more meaningful connections with your audience. Conduct quickie interviews. .

Storytelling 40

Storytelling Brand Branding Journalism 40

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

NOVEMBER 22, 2022

12% said market research or brand surveys; 12% said backlinks; 11% said focus group research; 10% said feedback from the marketing team; 10% said actions by elected officials; 6% said product analytics; 4% said advertising value equivalency (AVE); 4% said votes/election outcomes; and. 2% said none of the above.

Measurement 85

Measurement Survey Web Software 85

Critical Mention

NOVEMBER 9, 2018

Spin Sucks also features popular memes and interviews with marketing and PR pros industry-wide. This publication has a dedicated marketing vertical that shows how a brand can increase its impact in the business world. It often features advice on marketing, pop culture and branding. SCHEDULE A DEMO. Holmes Report.

Blogging 61

Blogging Resources Internal International 61

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. When your client is in need of trustworthy, incisive reviews, you want to set up a demo with EnGadget. Digital Inspiration. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Cision

SEPTEMBER 15, 2016

In this interview, Kevin discusses his career with National Journal. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. Request a demo to see what it can do for you. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands.

Software 60

Software Airlines Corporate Construction 60

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. By Seedepth. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. What are the biggest pitching mistakes brands make? Request a demo now to see how Cision can help. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. PR will always be the eyes and ears of the brand. Q: What’re your favorite tools for your brand? SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. And a lot of bold claims about what AI can and can’t do.

Tools 71

Tools Marketing Enterprise Software 71

Contently - Strategy

OCTOBER 24, 2019

Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. As long as you can link it back to money, you can explore lifestyle content, celebrity interviews, personal essays, and explainers. Curate your content into segments for specific audiences. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 73

Writing How To Media Guidelines 73

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. petershankman.

Twitter 77

Twitter Radio Social Media Print 77