Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

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Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JULY 10, 2017

A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media. Not everyone has the narrative arc to make it.

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Pitching Media Product Launch Agency 170

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

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Healthcare How To Pitching Product Launch 52

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

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Trade Shows Marketing How To Real Estate 40

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

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Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Invites for demos, mini booth events (autographs, photo ops), or interviews.

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Social Media Trade Shows How To Media 40

Cision

APRIL 15, 2015

Use colors that complement your brand’s colors. Here are some ideas: For product launch announcement, create product demo video. If you’re announcing media coverage, share the video interview. For company launch, take a tour of your facilities. Use simplistic imagery. More is better.

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Infographics Product Launch Content Marketing Video 120