The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. They are now at around $16.

Twitter 235

Twitter Customer Service Web Facebook 235

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School. 10:00 am - 12:15 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Don’t create custom hashtags. Connect with her on LinkedIn or Twitter.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: Trust and reputation are directly related to the value of business relationships. Ken Muller shares a personal experience where automation enhanced his customer service experience. Twitter Facebook Google+ LinkedIn Monday Roundup: Value.

Customer Service 72

Customer Service Resources B2B Facebook 72

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Want to make your brand more sociable on social?

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

NOVEMBER 9, 2021

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. For instance, brands leverage organic social to: develop their style and tone of voice.

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Forty-six percent use the platform – more than the 33% who use LinkedIn. Looking to build brand awareness? Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Buzzstream

JANUARY 5, 2024

Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Karen Freberg

JUNE 14, 2018

For example, one post from Thea on LinkedIn sparked a TON of discussion both in my sports and social media professors groups. I am amazed when I have students who share these with me, and I tell them with some of them: These brands are looking for a unicorn. The expectations are indeed high and the stress can be as well.

Social Media 43

Social Media Media Community Sports 43

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. Social media has always been recognized as a strong customer service facilitator.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Which real, historical or fictional person or brand would you like to give a reputation makeover? Connect with Tina McCorkindale on LinkedIn and Twitter. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. Moreover, only 31% are on LinkedIn, down 22% from the same time last year. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. We shouldn’t be surprised.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90