Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Scene: Fredericksburg, Va.

Creativity 69

Creativity Brand Branding Travel 69

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. million to local customers.

Brand 136

Brand Branding Local Hotels 136

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The colors. Until next time! Critical Mention.

Local 65

Local How To Internal International 65

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers.

Resources 78

Resources Creativity Publicity Local 78

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. With a strategic approach, any beauty brand can launch its products in a new market. Brands cannot afford to miss out on a vast customer base.

Local 78

Local Resources Analytics Employee 78

Mark My Words

APRIL 29, 2024

Daily Mail It makes sense for her and the brand to have a local squad supporting her as this is all about home made produce and a sense of community. ‘Mindy Kaling and Tracee Ellis Ross, it’s evident she’s curating a circle of influencers and creatives, signaling a shift towards a more culturally resonant sphere.

Publicity 60

Publicity Reputation Local Creativity 60

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Waxing UnLyrical

FEBRUARY 7, 2019

But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. Whether it’s an industry event or a local event sponsoring one is a great way to get your business name out there, and many will add you to their website. He often writes on subjects about local SEO and link building and is an avid golfer.

Creativity 63

Creativity Strategy SEO Interviews 63

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 158

Company Nonprofit Apparel Local 158

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Plan your content in advance; prepare a creative post the month before you plan to use it. Social volume requires multiple voices and not just your brand’s. Even outside of fall the pumpkin spice latte is a popular drink.

Analysis 318

Analysis Viral Trends Software 318

Remote PR Jobs

JANUARY 21, 2023

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Analysis Local 130

Remote PR Jobs

JANUARY 22, 2023

From major-league brands to locally owned businesses, almost any organization can improve their standing with the help of influential partners, so it is important to know how and why these relationships should be forged. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Analysis Local 130

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now.

Instagram 122

Instagram Brand Branding Local 122

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. Jonathan W.

Social Media 82

Social Media Trends Viral Media 82

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JANUARY 25, 2023

Sponge.co.uk , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients. The brand provides next day delivery anywhere in the UK, offering a huge range of free-from products without compromising on taste, to include gluten free, dairy free, no refined sugar and vegan.

Retail 62

Retail B2C Creativity B2B 62

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Live events are always among the top B2B lead generation tactics and things that are happening is a news peg for PR, with local, national and in this case, international angles. * * *.

B2B 66

B2B Creativity Film Trade Shows 66

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. Costa Coffee’s ‘Costa-Misation’.

Creativity 71

Creativity B2C Enterprise Examples 71

Sword and the Script

OCTOBER 28, 2017

We were a fairly big brand, I was in a divisional office, and the New York office wanted to take a public stance on a local political issue. Since I was based locally, I could see the polling data on this particular issue was equally but bitterly divided. Should brands take a stand in politics? Was that the right call?

Brand 69

Brand Branding Local Google 69

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 108

Marketing Newspapers Print Local 108

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Our advice?

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Tap into local pride.

Local 120

Local Viral Survey Consumer 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Prohibition

JULY 19, 2022

We thought this was a creative way to highlight an important and sensitive issue – whilst also generating some great brand awareness. Shortly after Boris Johnson announced he would be resigning from his post as Prime Minister, his waxwork model was found outside a local Blackpool jobcentre. Great work Gymshark!

Social Media 110

Social Media Media B2C Creativity 110

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. The key to successful PR is being newsworthy and creative. Depending on the state of your brand, you may want to improve valuation or recognition.

Creativity 102

Creativity Data Measurement Product Launch 102

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 139

Internal International Communications Strategy 139