Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 66

Creativity Analytics Study Exercises 66

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Cool infographics. You know the ones I mean. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Here’s how to accomplish just that. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Craft surveys that will work hard for you. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Frederik Vincx

JULY 17, 2023

How might we increase the sense of home for care home residents? Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. How to avoid this? Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. There are myriad ways in which personas can be leveraged to the advantage of brands.

How To 120

How To Tools Viral Exercises 120

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. Think about the bigger picture: how is your product or service impacting the world? The most loveable brands have a purpose that we as consumers love to love.

Blogging 51

Blogging Brand Branding How To 51

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What can you recommend for creative tools and resources?

How To 44

How To Resources Infographics Tools 44

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money). While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. By partnering with influencers, brands can reach a wider audience and build trust with their target market.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Consider taking photos that capture your business’ brand personality to create increased interest in your business.

Banking 85

Banking How To eBook Infographics 85

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. So what should brands do? In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. Categorize Your Content.

Education 120

Education Facebook Infographics Social Media 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important? Does it have social proof?

Infographics 62

Infographics Pitching Writing Blogging 62

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 113

Study Survey Infographics B2B 113

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. The most effective brands on social media are ones that let their brand image and positioning spill over into the social sphere. Multimedia Is The Way to Go. Build a Voice.

Social Media 120

Social Media Media Airlines Video 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MAY 3, 2016

An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. How to Find and Create Promotional Visuals. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To 40

How To Infographics Video Instagram 40

Cision

OCTOBER 19, 2015

If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. This will set you apart from other brands in a powerful way. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Prices range broadly across each platform, but can yield high return on brand awareness, click-through rates and conversions. Creating repurposed content from the larger asset.

eBook 43

eBook How To Pinterest Examples 43

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. How can you make them care? One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? Never be negative, critical or participate in brand shaming within a post.

Writing 203

Writing Blogging Pitching Content Marketing 203

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Here’s how. How much will you need to pay Facebook? In late March, it was revealed that Facebook throttled the organic, non-paid reach of brand pages…again. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Cool infographics. You know the ones I mean. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57