PRSay

OCTOBER 1, 2021

In addition, we use colloquial terms, local slang and diminutives [adding an affectionate “ita” or “ito” to the ends of words, such as turning “abuela,” Spanish for grandmother, into “abuelita”] in our conversations — elements that we must take into account to elaborate key messages. Connect with him on LinkedIn.

How To 168

How To Community Analysis Local 168

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? One of my favorite local Instagram campaigns is #onlyinmn.

Corporate 60

Corporate Creativity Employee Instagram 60

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users LinkedIn : 1.80

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Connect on LinkedIn.

Strategy 149

Strategy SEO B2C Engineering 149

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Business Wire

APRIL 25, 2017

For a brand looking to amplify their latest announcement, there is no doubt that being featured on the program creates greater access to wider audiences, making a strong visual impression on potential clients and customers. Visual news highly increases a brands chances of landing on a visual news show.

Television 155

Television Video Travel Analysis 155

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

Media 113

Media Radio Television Sports 113

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.” So, how do you incorporate internal communications into your brand marketing strategy?

Internal 139

Internal International Communications Strategy 139

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Meet people where they are.

Social Media 120

Social Media Conference Media Corporate 120

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Scene: Fredericksburg, Va.

Creativity 69

Creativity Brand Branding Travel 69

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 74

Meeting Automotive Engineering Journalism 74

Prakkypedia

SEPTEMBER 19, 2016

PR people are often tuned in to their local events calendars – watch out for the most relevant events for your client to attend. I am subscribed to enewsletters for major corporate networks, so I can easily forward ideas to clients. Provide your client with advice to boost their LinkedIn presence.

LinkedIn 60

LinkedIn Reputation Local Advertising 60

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization.

Resources 79

Resources Creativity Publicity Local 79

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Prohibition

OCTOBER 25, 2019

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

OCTOBER 28, 2019

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. These included Stantec, Arup, Environment Agency and Yorkshire Wildlife Trust.

Conference 48

Conference Video Government Corporate 48

PR Job Coach

MARCH 23, 2010

I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. Locals have the advantage. What''s your brand! PR Pro Hard Skills Corporate finance. Is your Linkedin Profile compelling.

How To 150

How To Conference Google Analytics 150

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. For brands, there are ‘Live Stories’, which combine user-curated content with brand-sponsored content, available for viewing by all Snapchat users. Now, it’s all about snapping. Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Solo PR Pro

FEBRUARY 25, 2021

Agency B: A boutique integrated and brand/creative strategy firm. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. Connect with her on LinkedIn. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. 7) Is there a question I didn’t ask, but you wish I did?

Employee 89

Employee Internal International Training 89

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website.

Journalism 70

Journalism Local Social Media Twitter 70

Communications Conversations

OCTOBER 6, 2020

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. In my feed, it’s been national players like Carlos Gil and local folks who aren’t afraid of video like Jenna Redfield. LinkedIn trends older. It was bound to happen.

LinkedIn 88

LinkedIn Brand Branding Mobile 88

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2B 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Bad Pitch Blog

MARCH 17, 2012

Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40