Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Branding 126

Branding Brand Storytelling Analytics 126

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Listen to your public-facing teams.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you.

Branding 173

Branding Brand Storytelling Video 173

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Is your brand a non-profit looking for funds? Provide opportunity for a happy ending.

Storytelling 105

Storytelling Case Study Writing Creativity 105

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Branding Brand Marketing 52

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Onclusive

DECEMBER 6, 2019

The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Marketing AI Conference (MAICON). Content Marketing World. Public Relations Society of America (PRSA) International Conference. Location: Cleveland, OH.

Conference 329

Conference Marketing Case Study Measurement 329

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. By Richard Brownell | PR News Online 02/11/2014. Take it to your audience!

Storytelling 83

Storytelling Branding Brand Corporate 83

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? Does good PR create more prospects at the top of the marketing funnel? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Branding Brand Wireless 40

Sword and the Script

OCTOBER 13, 2015

Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. It’s the opportunity for which PR pros live and the sort of publication where if we earned a mention in a story, would echo throughout the entire organization. Why PR Should Embrace Content Marketing.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. The Media Relies on Visual Storytelling. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video? Product/plant demonstrations are very popular, particularly among B2B brands.

Video 120

Video Branding Brand Trends 120

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. You will be responsible for effectively onboarding new customers, building and maintaining customer satisfaction, and guiding them along the path to optimized PR content and strategy.

Engineering 150

Engineering Storytelling Big Data Data 150

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Branding 55

Branding Brand Instagram Community 55

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. There is demand for roles in social media and content marketing, research and insights, and paid social. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. One of the key benefits of digital marketing is its ability to reach a highly targeted audience. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 4, 2018

Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 103

Survey Marketing B2B Content Marketing 103

Shift Communications

DECEMBER 30, 2014

The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Let’s take a look. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What do you think is the biggest challenge facing brands today?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. can create more conversions, the ultimate goal of all marketing and PR efforts. A Clear Brand Message and Identity. Here are three reasons why: 1.

Marketing 68

Marketing SEO Guidelines eBook 68

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Golin provides effective solutions and reaches diverse global markets to best represent brands. Share Tweet Share. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100