Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. Listen to your public-facing teams.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Garrett Public Relations

AUGUST 16, 2019

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […].

Content Marketing 133

Content Marketing Marketing Conference Publicity 133

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Elena Bosch is a writer, blogger and public relations practitioner based in Orange, California.

Storytelling 105

Storytelling Case Study Writing Creativity 105

Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling?

Storytelling 150

Storytelling Engineering Trends Data 150

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Storytelling 52

Storytelling Brand Branding Marketing 52

Onclusive

DECEMBER 6, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Content Marketing World. Public Relations Society of America (PRSA) International Conference. Dates: October 13 – 16, 2020. Location: Cleveland, OH.

Conference 329

Conference Marketing Case Study Measurement 329

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Sword and the Script

OCTOBER 13, 2015

Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. It’s the opportunity for which PR pros live and the sort of publication where if we earned a mention in a story, would echo throughout the entire organization. Why PR Should Embrace Content Marketing.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The post Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Consumer Strategy Tourism 78

Stuart Bruce

OCTOBER 29, 2015

Instead advertising people have misappropriated PR’s true stories and called it content marketing. So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller? It is a way of operating.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. ” Earned media doesn’t work as consistently as email marketing or paid media. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. The Media Relies on Visual Storytelling. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you.

Brand 173

Brand Branding Storytelling Video 173

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. You will be responsible for effectively onboarding new customers, building and maintaining customer satisfaction, and guiding them along the path to optimized PR content and strategy.

Engineering 150

Engineering Storytelling Big Data Data 150

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . PR grows more in demand. Livestream goes mainstream. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Impact Today, thousands of brands and public relations agencies, including Audi, KBC, Ogilvy, HP, Samsung, Toyota, and Ketchum use Prezly every day. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

Software 78

Software Banking Resources Government 78

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Stern + Associates

SEPTEMBER 14, 2016

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

Storytelling 48

Storytelling Strategy Marketing Groups 48

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication.

Software 207

Software Analysis Comparison Trends 207

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

DECEMBER 30, 2014

The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content? If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Let’s take a look. No, seriously.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Sword and the Script

DECEMBER 4, 2018

Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. Read more: PR and Content Marketing Insights from the Edelman Trust Barometer.

Survey 103

Survey Marketing B2B Content Marketing 103

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand.

Agency 195

Agency Strategy Communications How To 195

Prohibition

OCTOBER 19, 2022

The travelling lectern passed through London, Manchester and Glasgow where the public could stand and answer questions like the prime minister. What is content marketing and how can it help your business? The importance of storytelling in PR . We’re all familiar with the No.

Social Media 118

Social Media Fashion Media Travel 118

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. There is demand for roles in social media and content marketing, research and insights, and paid social.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Ishmael's Corner

MAY 17, 2015

The Art Of Storytelling In Business Communications And Public Relations. Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Techniques For Effective Business Communications.

SEO 60

SEO Storytelling Content Marketing Report 60

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. can create more conversions, the ultimate goal of all marketing and PR efforts. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

Cision

APRIL 6, 2016

With so much content saturating the marketplace, how can brands stand out? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. It’s important, however, to ensure that employee content is aligned to the overall brand narrative.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). The publication just needed to focus on different topics.

Travel 58

Travel Hotels Storytelling Content Marketing 58