Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. What clients will I work on?

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets. To be sure, the pandemic has changed everything, including how businesses market and promote their brands.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

Cision

JUNE 14, 2016

Your audience will only be interested if your brand has something unique today. Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. How do you adapt brand communication for a global audience?

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

JANUARY 27, 2021

In markets where demand is high there is likely to be some inflation in the coming months. There is demand for roles in social media and content marketing, research and insights, and paid social. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets.

Marketing 140

Marketing Travel Storytelling Healthcare 140

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? Is there one? So we started talking.

Crisis 92

Crisis Marketing Healthcare Resources 92

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers.

Marketing 79

Marketing Travel Healthcare Fashion 79

Critical Mention

APRIL 13, 2020

Like all healthcare workers and emergency responders around the world, I have felt afraid of not having adequate protective equipment, and in my darkest moments, have worried about what would happen if I fell sick far from home. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 111

Media Analytics Healthcare Crisis 111

ISEBOX

JANUARY 5, 2016

For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Journalists and healthcare practitioners are no longer your only target audience. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Journalists and healthcare practitioners are no longer your only target audience. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Sword and the Script

FEBRUARY 4, 2017

1) Creating Quality Content Starts with Why. Many brands attempt to begin stories with what when they ought to begin with why. This results in copy or content that usually self-centered and doesn’t answer customer or potential customer questions. She writes: “Want to know the real reason brands publish content with no value?

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR The study says media relations has been supplanted by other functions as the top services provided by public relations.

Media Relations 99

Media Relations Report Industry SEO 99

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 81

B2B Social Media Company Marketing 81

Buzzstream

JANUARY 22, 2024

There is a right way and a wrong way to do it, however. When identifying guest post opportunities, you are trying to both choose quality, relevant sites, but at the same time, trying to safeguard the longevity and strength of your post.

Analysis 91

Analysis SEO Guidelines Google 91

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out? It is a great way to connect with new journalists for media coverage!

Retail 320

Retail Healthcare Crisis Management Social Media 320

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well. 8 am: Coffee/reading.

Interviews 28

Interviews SEO Blogging Writing 28

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.

Strategy 108

Strategy How To Content Marketing Analysis 108

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S.

Viral 100

Viral Video Strategy YouTube 100

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. For GE, however, it’s the culmination of a decade-long commitment to content marketing. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. Probably not.

How To 108

How To Transportation Content Marketing Healthcare 108

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I couldn’t have done it without the able help of Mannix Marketing in New York. We truly are a one-stop-shop, offering every imaginable kind of marketing and communications service that any client might need.

Agency 105

Agency Travel SEO Nonprofit 105

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. You also have to consider how social touches other aspects of your multichannel marketing plan. Outside of my responsibilities at PR Newswire, I run a nonprofit focused on improving maternal healthcare.

Social Media 40

Social Media Marketing Media Nonprofit 40

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If

Survey 91

Survey How To Reddit Pitching 91

PR 20/20

AUGUST 23, 2018

Topic clusters aren't just a nice, clean way of organizing content that brings glee to the most Type A of marketers (me, for instance). As it turns out, the search engine giant has changed its algorithm to favor topic-based content , making pillar pages a requirement for content marketers who want to maintain a high SERP ranking.

Examples 28

Examples Healthcare SEO Internal 28

ISEBOX

DECEMBER 1, 2016

E-detailing is a marketing effort that can help with brand awareness and facilitate sales – all at an ROI that will make stakeholders blush: It’s estimated that face-to-face detailing costs $200-$250 per physician, compared to $100-$150 for e-detailing.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88