Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

Healthcare 88

Healthcare Communications Consumer Community 88

Landis PR

JULY 24, 2023

The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. Newsjacking Breaking news in popular media is often an opportunity for healthcare professionals.

Healthcare 52

Healthcare Communications Marketing Education 52

Agility PR Solutions

OCTOBER 6, 2020

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. When it comes to health, growing distrust means consumers no longer take your brand at its word on reliability and safety.

Healthcare 148

Healthcare Tools Strategy Marketing 148

Shift Communications

FEBRUARY 26, 2020

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Mediagraphix PR

AUGUST 2, 2023

Post-COVID-19, the healthcare industry has seen a massive rise in market competition, which is increasing day by day. Thus, it becomes more crucial for any brand to plan and execute an excellent PR strategy that can help them to navigate through these competitive market trends and put their brand in the top position.

Healthcare 52

Healthcare Agency Trends Strategy 52

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Redefine healthCARE. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare? appeared first on Agnes + Day.

Healthcare 238

Healthcare Social Media Media Case Study 238

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

Healthcare 150

Healthcare Community Twitter Communications 150

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. Now I’ve been in healthcare now for almost 15 years. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. Brands also come under attack from people using pseudonyms.

Healthcare 68

Healthcare Ethics Communications System 68

5W PR

APRIL 23, 2023

Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. But, smaller brands can establish themselves as trustworthy by using several strategies. Smaller supplement brands can build credibility by emphasizing quality in the brand’s products.

Consumer 88

Consumer Brand Branding Education 88

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Here are some tips to get you to get you get on right track on how you market your brand to women: Pink is not a “female” strategy.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On the other, venerable brands may perceived with a limited ability to change. Driving Healthcare Innovation. Challenging Established Perceptions.

Healthcare 79

Healthcare Leadership Local Retail 79

Agility PR Solutions

JUNE 16, 2020

Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted.

Brand 104

Brand Branding Healthcare Strategy 104

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Agility PR Solutions

MARCH 15, 2020

Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. The post The new social contract of business— why today’s brands have an obligation to act appeared first on Agility PR Solutions.

Healthcare 104

Healthcare Brand Branding Employee 104

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. For brands and celebrities, COVID-19 was the catalyst that caused them to step up the most on the subject. .

Brand 142

Brand Branding Exercises Healthcare 142

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. Brian LoSchiavo.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition. There’s global brand recognition, when a hospital seeks to be the best in category. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

JANUARY 8, 2015

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. Account Coordinator, Healthcare Team. Rosie Hale.

Healthcare 60

Healthcare Marketing Retail Consumer 60

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Cision

JUNE 12, 2015

This practice builds credibility for the individual as well as the brand they represent, helping to position the organization as a leader in that industry. He takes several opportunities to link to ObjectRocket assets to further solidify the brand as a credible one in the eyes of the audience.

Healthcare 120

Healthcare Brand Branding Leadership 120

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

5W PR

MARCH 29, 2023

Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

AUGUST 3, 2020

I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film. Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards.

Healthcare 155

Healthcare Film Social Media Media Relations 155

Contently - Strategy

OCTOBER 20, 2021

Over half of traffic to brand sites comes from search. Content Strategy Course: Brand Awareness. We surveyed 1,072 Americans to find out what kinds of content they want for brands. State of Healthcare Content 2021: 5 Trends Transforming the Industry. Your healthcare competitors have this bookmarked.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. The volume of news content being published, as well as the consumption of news media, has spiked.

Crisis 464

Crisis Publicity Exercises Trends 464

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

David PR Group

MARCH 23, 2020

For example, we are all deeply in praise of healthcare workers and first responders. The post Need to Know (Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. That you’re observing the crisis and making decisions on a day-to-day basis. –John.

Brand 85

Brand Branding Crisis Healthcare 85