The Hoyt Organization

NOVEMBER 8, 2022

For healthcare to work together with PR for better health outcomes, it’s important to mix traditional PR with modern PR. The post Public Relations And Healthcare Work Together For Better Health Outcomes appeared first on The Hoyt Organization.

Healthcare 52

Healthcare Publicity How To Content Marketing 52

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. You see the same pattern with every content marketing success story.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Business Wire

APRIL 10, 2017

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. From issuing and amplifying content to tracking the impact of that content, Sandra covers the tools currently in use and how they might change in the years to come.

Healthcare 200

Healthcare Trends Tools Content Marketing 200

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 133

B2C Healthcare Training Agency 133

Agility PR Solutions

JULY 8, 2019

As content marketing continues its rapid ascent among PR and communications priorities, a new industry report examines how today’s content marketers assess the strengths and weaknesses of their strategies, skillsets and integration alignment.

Measurement 72

Measurement Healthcare Marketing B2B 72

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

JUNE 29, 2020

PR, content marketing, and social media marketing offer a relatively budget-friendly and measurable way to define a brand through its own actions as well as leadership communications. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Stephen Waddington

JANUARY 27, 2021

In markets where demand is high there is likely to be some inflation in the coming months. There is demand for roles in social media and content marketing, research and insights, and paid social. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets.

Marketing 140

Marketing Travel Storytelling Healthcare 140

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals.

Brand 149

Brand Branding Healthcare B2C 149

Critical Mention

APRIL 13, 2020

Like all healthcare workers and emergency responders around the world, I have felt afraid of not having adequate protective equipment, and in my darkest moments, have worried about what would happen if I fell sick far from home. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

ISEBOX

JANUARY 5, 2016

Journalists and healthcare practitioners are no longer your only target audience. The Millennial Approach to Healthcare: There’s a popular conception that those born in the early 1980s through the early 2000s are somehow lazier and take a more lax approach to healthcare.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

Journalists and healthcare practitioners are no longer your only target audience. The Millennial Approach to Healthcare: There’s a popular conception that those born in the early 1980s through the early 2000s are somehow lazier and take a more lax approach to healthcare.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

5W PR

JULY 9, 2019

Not only does doing so establish your credibility over competing brands, but it also results in a more focused business; from your unique value marketing to carefully thought out content marketing, niche marketing makes it easier for the right customers to think, “this brand is for me.”.

Marketing 79

Marketing Travel Healthcare Fashion 79

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

PR 20/20

MARCH 26, 2020

Shoehorn a few vague, coronavirus-related sentences into the intro of your promotional email: “Content marketing is a great way to tell your story, and in times of uncertainty, content marketing is more important than ever. Join us for this 30-minute webinar where we'll share five content marketing tips…!”.

Crisis 92

Crisis Marketing Healthcare Resources 92

Shift Communications

MAY 4, 2017

Just a few years ago, we were discussing how Facebook had a billion users, and now Facebook has more than a billion mobile-only users: Consider the marketing implications of a billion mobile-ONLY users for a moment. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods.

Facebook 107

Facebook Video Mobile Advertising 107

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

JULY 21, 2021

So recently, I returned to the thing that had always helped me get to know my audience: I put on my reporter hat and interviewed a ton of marketers running inspiring content programs—from Christina Westbrook at Dell Perspectives to Kristin Fallon at GE Healthcare to Leslie Nuccio at Bank of the West.

How To 137

How To Creativity Storytelling Writing 137

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

FEBRUARY 4, 2017

Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. In Social Media Marketing, You Get What you Give. Why Content Marketing is the New Branding. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The soul of marketing has changed.”

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR The study says media relations has been supplanted by other functions as the top services provided by public relations.

Media Relations 98

Media Relations Report Industry SEO 98

Culpwrit

NOVEMBER 1, 2021

The post Importance of Openness, Collaboration and Goals in Successful Agency/Client Relationships appeared first on Culpwrit.

Agency 74

Agency Content Marketing Writing Communications 74

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Buzzstream

JANUARY 22, 2024

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

Analysis 90

Analysis SEO Guidelines Google 90

Contently - Strategy

JUNE 11, 2020

. ” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

MARCH 8, 2016

Healthcare and Pharma: $132,000. PR is the Best Kept Secret in Effective Content Marketing. PR an Employee Market. If you work for an agency, you should be angling to work on representative client accounts now. Likewise, this chart presents talking point for senior leaders to mentor younger communications professionals.

Survey 60

Survey Tourism Airlines Financial 60

Contently - Strategy

SEPTEMBER 15, 2021

. ” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 1, 2015

Bob as he calls himself) ingredients are fairly simple: He answered a pressing customer question ; The video is helpful to a massive audience of new parents; His technique is as unique as it is gentle and authentic; He’s is a pediatrician – an expert on infant healthcare. Take the Full Content Marketing Prescription.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At

Strategy 108

Strategy How To Content Marketing Analysis 108