Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Content Marketing is the New Conference ).

Survey 177

Survey Marketing B2B Study 177

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. PR confers third-party endorsement. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

Beyond PR

FEBRUARY 21, 2017

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. Consider the timing of any message carefully, and share it as soon as the company is ready, without necessarily waiting for a major press conference.

Brand 71

Brand Branding Media Infographics 71

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” See our earlier post for more on how to make surveys work for PR.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JULY 19, 2022

66% said conferences (including virtual). Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Twitter is still a journalist’s favorite social media site.

B2B 89

B2B Report Survey Marketing 89

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JANUARY 26, 2016

All brands want media coverage. But if your pitch sounds exactly like every other brand’s, it will get ignored. Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” offers a comprehensive list of tactics for securing the coverage your brand deserves. It’s time to become the brand that everyone knows and loves.

Media 120

Media Pitching Trade Shows Infographics 120

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 118

B2B Marketing Survey Software 118

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. It may also comprise development and oversight of brand messaging, though at some agencies that is handled by a strategic services specialist. Here are the roles to look for when onboarding an agency.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Brands that expect to have complete control over how their ads look and feel may find it hard to let go. Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Beyond PR

SEPTEMBER 19, 2016

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Think of your homepage as the face of your brand’s newsroom.

Brand 40

Brand Branding Media Infographics 40

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . Use analogies — especially visual analogies — to break down a complex story.

Local 80

Local Storytelling Infographics Resources 80

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 116

Study Survey Infographics B2B 116

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Be different, but live to the brand promise: Gini Dietrich .

Creativity 100

Creativity Pitching Writing Conference 100

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Infographics. Infographics , which visually interpret data, appeal to visual learners. Interview someone at a conference. Register for Gini Dietrich’s webinar today!

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MAY 20, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes. As for having strong views she later says: “…it’s tough to stand out on the web…more content is being published than ever before, much of it is the same, and lots of brands find it difficult to develop their voices.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. If you can get influencers speaking positively about your brand, their followers will take note and be that much more likely to engage with you themselves (and/or try the product or service).

Media 60

Media Leadership Enterprise Data 60

MaccaPR

JUNE 23, 2015

Lucky for us, agency friend and North Loop neighbor Megan Junius (right) is the owner of Peter Hill Design , a graphic design and branding firm whose clients have ranged from Beazley Accident & Health, DeGidio’s Bar & Grill, Open Arms of MN, Henson & Efron, Park Dental to Disney Garden and Newman’s Own Organics. Keep it simple.

Social Media 48

Social Media Media Infographics Instagram 48

prTini

SEPTEMBER 14, 2015

A few of our team members attended the conference in Cleveland last week to soak up as much content marketing knowledge as possible, and then report back to the rest of us. Simon Sinek didn’t actually attend the conference, but so much of what we heard was inspired by one question: Why? Why are you doing content marketing?

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Waxing UnLyrical

SEPTEMBER 28, 2015

Last week I was honored to keynote India’s largest communications conference, PRAXIS. 6 Rules of Thumb for Successful Brand Publishing. Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) Do brand names matter?

Infographics 40

Infographics Television Conference Writing 40

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. The survey found leads (85%), sales (84%), lead nurturing (78%), brand awareness (78%) and engagement (76%) were the top five.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

DECEMBER 19, 2016

If you attend industry trade shows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

FEBRUARY 24, 2015

Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. For example the study found that the percent of companies where marketing leads core activities such as advertising, positioning and brand are down! CEOs Press for Marketing ROI.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 13, 2016

In this sense, the webinar doubles as something akin to an old-fashioned press conference. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points. Don’t get overzealous in inviting traditional reporters to webinars.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. Secondly it’s becoming commoditised. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers). How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? Page Society —I recently attended my first annual conference and it had excellent sessions.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Survey results can easily become infographics or the centerpiece of a customer newsletter.

Infographics 149

Infographics Retail Resources Employee 149

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 18, 2018

If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. The mistake is when brands DON’T share and repurpose. If earned media is generated, that can also be shared, posted and repurposed. Also, PR pros are so versatile.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63