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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The post Where Do You Find Data For PR Storytelling? But where does the data come from? Social listening sets the stage.

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Investor Relations in Fintech: A PR Perspective

5W PR

Storytelling Fintech companies, among a sea of competitors, must stand out. The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. A strategic communication approach, clear and consistent, is fundamental.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Content Marketing is the New Conference ).

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What is Technology PR?

5W PR

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. From Netflix, natch.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

66% said conferences (including virtual). 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

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