Remove Branding Remove Conference Remove Infographics Remove International
article thumbnail

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”.

article thumbnail

What is Technology PR?

5W PR

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Execution for your Link Building Campaigns

Buzzstream

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Let’s get into it.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149
article thumbnail

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 118
article thumbnail

Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality.

Agency 136
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Content Marketing is the New Conference ).

Survey 178