ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. What do you want the company to stand for? It takes consistent posting of relevant, valuable content that prompts audiences to look to those executives and their company for wisdom and industry knowledge.

Leadership 52

Leadership Infographics Resources Social Media 52

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. That edgy byline by the company CTO?

Interviews 136

Interviews Pitching Infographics Print 136

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here’s how.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Use these five outside-the-box content marketing media to build your brand and better engage your target audience: 1. The telecommunications company Cisco Systems relies on humor for its video. “

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

The Stalwart Blog

DECEMBER 18, 2015

Now more than ever, companies need to be their own broadcaster. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Extend the company’s brand value in markets around the world. . That may not be so simple for smaller companies. Download our complete webinar white paper today. Amplify your news across social channels.

Local 82

Local Storytelling Infographics Resources 82

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Encourage shoppers to take action.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

Cision

JANUARY 6, 2016

Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. The way to prevent that from happening is to maintain the same brand voice before and after.

Social Media 120

Social Media Media Airlines Video 120

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

AUGUST 20, 2014

What specific actions do you want them to take once they connect with your company online? Encourage more prospects to download content such as a white paper, e-book or infographic. Through a click-thru on a tweet or YouTube link? From a PPC ad online? That last question is critical. Spark conversation with comments.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Brands used to have a controlling influence on information about their products. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes). Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. Instead of including a generic quote from a company executive, get a quote that actually adds to the story and makes the press release more interesting. Your company is about to release the Vacuumatic 5000, the most impressive vacuum cleaner ever.

Writing 118

Writing Newspapers Report Data 118

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

MAY 14, 2015

I started wondering what some B2B companies were doing marketing-wise outside of my personal high-tech centric world, which might slant progressive given their geolocations and business models. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 16, 2016

Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Including quotes from company representatives provides your audience with a more personal perspective on the topic at hand. This is your opportunity to highlight your company’s mission and offer context.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

JUNE 7, 2016

Here are four ways to make the most of your brand’s multimedia in your online newsroom. Housing digital press kits within your newsroom makes journalists’ lives easier and helps you present a cohesive package of brand information. Digital Press Kits. Including a photo and video gallery within your media room is another option.

Video 40

Video Guidelines Infographics Financial 40

Shift Communications

APRIL 2, 2015

Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. That doesn’t mean our job to generate more awareness stops.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

OCTOBER 5, 2015

Further, tap into the competitive spirit of the company and share how your rivals are already setting themselves apart through content marketing. Determine brand voice: Next, you must determine the brand voice for your content. In a nutshell, your company’s voice is the heart and soul of your communications.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

MAY 12, 2016

Consider, for instance, the company “explainer line” that some organizations want to include in the first paragraph of their press release. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. The approach you take will often depend on your client’s news, industry, and brand.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

OCTOBER 26, 2015

Petersen expects that marketers will now turn to content partners like BuzzFeed and native advertising companies such as TripleLift.com. They don’t block influencer blog posts, or emails, or sponsored white papers. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JULY 19, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort.

B2B 116

B2B Marketing Survey Software 116

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. As a counterfactual to the anecdote described at the beginning of this post, I’ve also worked for a company that had great success with video.

B2B 137

B2B Video Marketing Survey 137

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. The goal is to keep visitors and customers coming back to the brand. Moreover, companies need to build a level of trust to boost loyalty. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Waxing UnLyrical

NOVEMBER 8, 2019

Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. White papers. Infographics. a leading web and mobile app development company with 13+ years of experience. This helps engaging more people besides giving people reason to share the content.

Content Marketing 74

Content Marketing Marketing Web SEO 74