Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

Landis PR

JANUARY 30, 2024

Public relations should be just as critical to an organization or company’s success and should be viewed as a cost of doing business. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.

Communications 0

Communications Banking Measurement Public Affairs 0

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. Managing your reputation crosses over communications, public affairs and public relations. Reputation: Like A Priceless Asset. Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions.

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PRSay

NOVEMBER 2, 2017

The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Oppe begins with branding and helps students craft their personal narrative. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

PR Conversations

OCTOBER 27, 2023

But how much of our efforts are truly aimed at understanding the point of view and the interests of the publics vs. characterizing what we see from the viewpoint of the organization? How does that lead towards failures in how we design strategies to raising awareness, interest, engagement, action?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. It is also an almost primitive way of communicating compared to most of today’s PR strategies.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

AUGUST 18, 2020

Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? >>> Looking for a consulting partner with the content and PR chops to build a sound strategy and execute?

Ethics 101

Ethics Communications Survey Public Affairs 101

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? How much does public relations cost?

Interviews 99

Interviews Publicity Technology Social Media 99

Reputation Us

OCTOBER 12, 2015

A solid communications strategy starts with prioritizing your internal audience. My best public affairs advice: Employees should be addressed first and foremost, not last. Once key messaging is deciphered, a communications strategy should be determined that includes your internal staff. WHO to communicate to?

Employee 60

Employee Communications Public Affairs Internal 60

Sword and the Script

FEBRUARY 23, 2020

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Should brands take a political stand? Ned Lundquist has published an email newsletter called Ned’s Job-of-the-Week (JOTW) for about 20 years.

Survey 86

Survey Public Affairs Corporate Trends 86

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Public affairs. Community relations. Corporate communications. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Landis PR

JANUARY 22, 2024

Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. 2) Aligning measurement with your organisational strategy Quantitative and tactical factors are often the easiest to measure.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Stuart Bruce

MARCH 4, 2015

in time of change followed by a panel on investment and place branding. The second day has sessions on Cross-cultural vs Global Communications, What Influences Trust in a Brand: Communication vs Customer Experience, Story telling and Story Sharing, as well as a session on selecting PR agency and consultancy partners.

Communications 60

Communications Government Public Affairs Conference 60

Communications Conversations

MARCH 10, 2015

Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Jill Gutterman, global customer experience strategy, 3M. Amy Von Walter, vice president-communications and public affairs, Best Buy.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. media training and communications strategy).

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. I started in Washington DC in Public Affairs and Crisis Management. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Not only did I learn that a PR strategy could include advertising I also learnt how to put this idea into practice. But that’s perhaps because that’s what I do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

MAY 28, 2015

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. It was a brand win. Essentially, you could replace the Genesis with any vehicle and it would carry the same level of brand relevance.”. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Now, he’s leading a new agency brand named “Creation.” Mike Zipko, owner-Zipko Strategy. Full disclosure: Anna is a (relatively) new client. Another #client.

Agency 60

Agency Groups Public Affairs B2B 60

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Public affairs (PA). Single PR project. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52