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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Community building on Facebook is often used by brands and organisations as a means of building support for a campaign. Astroturfing should be called out in the strongest terms. Transparency is critical to avoid claims of conflict of interest.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Corporate 195
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Research, Communication Crucial Before Collaborating With Influencers

PRSay

In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. Theresa Carpenter, APR+M is an active-duty public affairs officer for NATO Allied Maritime Command. The military as a whole faces a severe recruiting crisis.

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What You Can Do With a Public Relations Degree

5W PR

Social media manager Social media managers with a public relations degree are now crucial for organizations due to the growing significance of social media in communication strategies. Event planner Event planning is another exciting career path for individuals with a public relations degree.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: Brand participation. Much has been written about the brand response to COVID-19.

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Exploring the modern corporate communication function

Stephen Waddington

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

When a crisis happens, it is important for a business to have a plan in place to communicate with the public. Public affairs Working closely with other members of the public, public affairs specialists ensure that the organization’s views align with the public’s interest.