Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It was a very humbling experience.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. If you are a recognized brand, they will respond.

Pitching 120

Pitching How To Instagram YouTube 120

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Publicity Training 52

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. Goals and Pitches. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations?

Video 52

Video Agency Viral Nonprofit 52

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y.

Comparison 294

Comparison Advertising Advertising Analytics 294

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Take time to avoid a viral disaster. Media Relations'

Policies 181

Policies Marketing Viral Pitching 181

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. Her Inbox & Pitches. [00:02:30] So that informs them the pitches. How is it in there, specifically with pitches? [00:02:41] 00:02:30] BB: Okay.

Pitching 86

Pitching Trends Travel System 86

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. The problem, the article alleges, marketers don’t have access to this data because they can’t see it and concludes with a pitch for branded URLs as a solution.

Viral 116

Viral Marketing Web Case Study 116

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? What’s your niche? agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! The viral videos! If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

JANUARY 6, 2021

Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. Take L’Oréal, for example.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Have you ever encountered a major brand crisis?

Television 120

Television Travel Tourism Pitching 120

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. This little act completely changes the context in which visitors view the offer.

Pitching 60

Pitching eBook Advertising Advertising 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Buzzstream

APRIL 4, 2024

But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Search For the Brand For Homebuyer.com, we’d search for “Homebuyer.com” and adjust the date to 24 hours, then Past Week, and so on.

Digital PR 62

Digital PR How To Media Google 62

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win earned media and positive brand buzz do exist. Here are a few. Turn data into holiday fodder. Find the niches.

Local 120

Local Viral Survey Consumer 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Organic shares are really what make a story go viral. You can see the discussion on Twitter via #BWChat.

Reddit 158

Reddit Media Analytics Trends 158

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. Be Ahead of the Pitch. The rest is up to the story itself.

Crisis 78

Crisis Viral Pitching Report 78

ReimaginePR

SEPTEMBER 26, 2016

But don’t simply post a link on your Facebook page and expect for it to go viral. If you haven’t already, you’ll need to make a shift in your thinking: from self-focused (here’s what our brand can do) to audience-focused (here’s what you can do with our brand/ product/ information). They’re on social media.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products? No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128