Stephen Waddington

NOVEMBER 11, 2019

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny. The reach of the print media is much diminished since the 1990s. Yet many news brands have held their position online as part of a new digital media ecosystem. It sought to undermine The Labour Party and its leader Neil Kinnock.

Newspapers 64

Newspapers Tools Print Advertising 64

Flack's Revenge

JUNE 2, 2021

Instead of facing the media – and submitting to threats and fines – Naomi Osaka withdrew, citing depression, anxiety and fear of public speaking. Do the media have an inalienable right to put athletes up against the wall at the pleasure of sports fans? Like a bad movie, no one comes away looking good.

Sports 250

Sports Media Newspapers Conference 250

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities.

Brand 122

Brand Branding Newspapers Media 122

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

Agility PR Solutions

JUNE 3, 2020

While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR. Digital PR goes beyond newspaper and TV journalists. The post 3 digital PR tips to drive visibility on all media platforms appeared first on Agility PR Solutions.

Digital PR 117

Digital PR Newspapers Media Company 117

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 98

Travel Industry Tourism Hotels 98

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days. Did you hear that interview on the radio or on a podcast?

Print 78

Print Newspapers Media Skype 78

NewsWhip

DECEMBER 13, 2017

In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. The post How Golin’s Bridge is connecting brands to the new future of PR appeared first on NewsWhip. The […].

Brand 147

Brand Branding Newspapers Pitching 147

PR for Anyone

APRIL 9, 2020

The media wants to cover stories that are relevant to the current climate. This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. The good news is that the media is now looking for other stories related to this.

Media 130

Media Television Exercises Newspapers 130

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. AP stories are picked up by newspapers, websites and broadcasters worldwide. This platform extends your global press release reach to key decision-makers, media outlets and influencers. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. You can connect with Emma on LinkedIn here.

Meeting 93

Meeting Engineering Journalism Media 93

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

PR for Anyone

APRIL 23, 2020

She wanted to just land publicity for her organization, but that is basically a one and done for the media. One of her facilities is specifically for that population, so we were able to land her media on that topic. Be extraordinary, stand-out, be unique, find a niche, and land in the media. TRANSCRIPT Hi everybody.

How To 130

How To Media Pitching Newspapers 130

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Depends on the media source. wrote one respondent.

Survey 145

Survey Media Report Journalism 145

5W PR

MARCH 9, 2021

This is why earned media ?—?any any media coverage or publicity that’s not generated by the company itself or its employees and collaborators?—?is This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. Value of Earned Media. Goals of Earned Media.

Media 88

Media Newspapers Engineering Employee 88

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. The UK is suffering a collective breakdown triggered by the new media. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Bianchi Biz Blog

FEBRUARY 1, 2024

Communications, media and PR market in Tokyo and Japan Japan is a monolingual country; all communication is conducted in Japanese, and especially in business communication it must be good quality Japanese. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 107

Marketing Newspapers Print Local 107

PRSay

NOVEMBER 5, 2021

But outside the part of the media landscape, you are personally familiar with, the sheer volume of news and “news-like” publishers can be overwhelming. These types of media content present both problems and opportunities for your clients. Understanding earned but unwanted media. Funding fake or extreme “news”.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. At the same time, every PR plan should include another type of media – relevant trade publications. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. .

B2B 319

B2B Company SMB Automotive 319

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Flack's Revenge

FEBRUARY 2, 2017

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer. major newspapers). The question kind of reminds me about the concerns and debate over branded content. The post Are PR and Branded Content Fake News? What about free speech? What do you think?

Brand 120

Brand Branding Newspapers YouTube 120

5W PR

OCTOBER 14, 2019

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. You should already have a media kit.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 103

Strategy Nonprofit Social Media Leadership 103

PR in High Definition

MARCH 26, 2020

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

Media Relations 83

Media Relations Media Newspapers Print 83

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Guidelines 294

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

MAY 12, 2022

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Media Alert? Charity Events.

Media 91

Media Local Tools Report 91

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. The conclusion to the story of the digitisation of news media may only take a matter of months. The conclusion to the story of the digitisation of news media may only take a matter of months. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

The Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. Online PR media trends video'

Media 100

Media Video Television Radio 100