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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
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Why B2B Brands Should Be Active on Social Media
ImPRessions - Crenshaw Communications
JUNE 22, 2020
As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.
KFC vs. Popeyes: Which brand wins on social media?
Awario
JULY 6, 2020
While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them KFC and Popeyes have long been the stars of the fast-food scene.
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
[Case Study] How Proteus Builds Brand with Earned Media
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.
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Food Brands Face Tough Decisions
Ronn Torossian
APRIL 20, 2020
The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.
Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms
PR Daily
JUNE 29, 2020
Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Starbucks joins Unilever, Coca-Cola, Verizon and more in halting social media ads. by shifting to other media.
6 tips for building a compelling digital brand
PR Daily
JUNE 2, 2020
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. Brand Journalism Branding Measurement Social Media
Consumer brands must tap technology to stay relevant post-pandemic
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. A post-COVID era is coming, and brands need to be ready.
#PRExpanded Guest Post: Socializing Your Brand … What’s That?
PR Expanded
FEBRUARY 26, 2018
Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay.
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Media & entertainment industry again tops latest brand intimacy study
Agility PR Solutions
APRIL 6, 2020
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The remaining brands in the […]. Public Relations branding
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. What about more mundane brands and businesses?
Why Social Media Platforms and Apps are Crucial to Marketing Your Brands
ReimaginePR
JUNE 15, 2020
Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing?
Brand conversations during COVID-19
Stephen Waddington
MAY 9, 2020
It’s led to a saturation and brands struggling to cut through. Digital as a democratic media Organisations frequently overlook the fact that the internet is democratic. Consumers have access to the same media and channels.
Tips for encouraging employees to share brand messages
PR Daily
MAY 20, 2020
Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
Litigation PR: Media Helps
Ronn Torossian
JUNE 11, 2020
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the business’ reputation.
How to Ace Video for Personal Branding
B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding.
3 ‘boring’ brands that have made a social media splash
PR Daily
AUGUST 3, 2019
What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Marketing Social Media
How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement
Onclusive
OCTOBER 18, 2019
Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Ways to leverage paid media to amplify your earned media.
5 best practices for brands and individuals on LinkedIn
PR Daily
FEBRUARY 19, 2020
The start of a new year brings [insert your favored cliché], and it’s a good reminder to evaluate best practices across your social media channels. There are a number of ways to get your brand that “new year, new you” look. Brand Journalism Branding Content Marketing Social Media
How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Social Media Lead Generation
Ronn Torossian
JANUARY 29, 2020
In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.
Owned Media & The Growth PR Playbook
Onclusive
JUNE 4, 2020
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer.
How to Succeed in Personal Branding on Social Media
B2B PR Sense
JANUARY 9, 2020
Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.
Mental health and coronavirus: Media coverage and brand initiatives
NewsWhip
MAY 8, 2020
This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Another way brands helped was to simply look after their workers.
Best Brand Moves During The COVID-19 Pandemic
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic.
What Materials Do You Need to Launch Your Brand’s Social Media?
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.
Brands Bring Substance To COVID-19 Response
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.
Brands Tackling Social Issues
5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? They want to engage with brands that care about the planet and create meaningful experiences with them.
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
How brand journalism fills the void as media outlets dwindle
PR Daily
DECEMBER 18, 2019
There’s another way to tell your brand story: Do it yourself. The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements.
How Mark Masters harnesses the power of owned media to build a global personal brand
PR Warrior
FEBRUARY 24, 2017
Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.
Use Digital PR to Give Brands Identity
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.
Amid unrest, CEOs and brands denounce racism in Floyd killing
PR Daily
JUNE 1, 2020
As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”
3 brands that use social media snark effectively (and deliciously)
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. Marketing Social Media
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
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