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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
3 ‘boring’ brands that have made a social media splash
PR Daily
AUGUST 3, 2019
What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Marketing Social Media
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. What about more mundane brands and businesses?
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
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How Amplifying Your Media Coverage Can Build Your Brand
Critical Mention
OCTOBER 11, 2019
Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Earned Media Builds Brand Credibility. Earned Media Provides Better ROI.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
Infographic: The ABCs of personal branding
PR Daily
OCTOBER 15, 2019
It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing
How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
How Facebook and Instagram images resonate for brands
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.
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How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
What Materials Do You Need to Launch Your Brand’s Social Media?
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.
3 brands that use social media snark effectively (and deliciously)
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. Marketing Social Media
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
Should Brands Talk Back On Social Media?
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.
How the FTC’s New Social Media Guidelines Affect Your Brand
Cision
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It
Why Brands Need to Get Emotional
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
How and where media is consumed has dramatic effects on brand loyalty
Agility PR Solutions
SEPTEMBER 16, 2019
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing.
How Mark Masters harnesses the power of owned media to build a global personal brand
PR Warrior
FEBRUARY 24, 2017
Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.
#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? They want to engage with brands that care about the planet and create meaningful experiences with them.
How to generate authentic brand advocacy from your employees
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. Consumers trust personal connections more than brand marketing or promotion. Through social media monitoring, identify staffers who tout or defend the organization online and share the brand’s content.
Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand
PR Daily
SEPTEMBER 6, 2019
Users say they are unlikely to change their social media use habits because of “fake news.”. Why you should care: Your employees on social media are an extension of your organization’s presence in the community. Related reading: 8 tips to craft a sensible corporate social media policy.
Divide between social media and real-life brand conversations poses measurement challenges
Agility PR Solutions
SEPTEMBER 2, 2019
The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. The post Divide between social media and real-life brand conversations poses measurement challenges appeared first on Agility PR Solutions. Public Relations social media
How Tweetchats Boost Your Brand
Cision
JULY 15, 2015
Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”. Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on.
Using Social Media to Build Your Brand
Maine PR Maven
NOVEMBER 14, 2018
In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Etiquette for Connecting with Media Outlets
Ronn Torossian
JULY 8, 2018
The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.
Why are brands’ social media fans unfollowing them—and what can they do about it?
Agility PR Solutions
AUGUST 26, 2019
Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals. The post Why are brands’ social media fans unfollowing them—and what can they do about it?
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach
Cision
MARCH 29, 2017
At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timeline
How to Become a Media Darling
Flack's Revenge
JUNE 20, 2019
Every startup wants to be the belle of the media ball. So why do media latch onto certain topics, personalities, companies and. brands? oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest. brand.
The Complicated Business of Mixing Brand and Politics [Survey]
Sword and the Script
MAY 28, 2019
Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The Politics (and Brand Risk) Will Change Tomorrow.
5 crucial elements of brand storytelling
PR Daily
JUNE 14, 2019
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.
5 Reasons Why Gaming Is the Next Big Brand Opportunity
Meltwater - PR
OCTOBER 3, 2019
Social media platforms are crowded and building a brand on these platforms is becoming more challenging by the day. For forward-thinking brand marketers, it's time to look… Read More >>>. Enterprise Marketing PR & Comms Branding Social MediaLet's face it.
Brand Engagement on Social Media Has Never Mattered Less
Sword and the Script
SEPTEMBER 26, 2017
This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand.
5 Tips to Nurture Your Brand Fanatics
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
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