5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand?

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways.

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Is Clubhouse the next big social media platform for brands?

PR Daily

If you’ve been spending much time on social media lately you’re probably seeing some of the online buzz about the emerging new social audio platform Clubhouse , and more recently, the Twitter backed competitor, Spaces , which has just launched in Beta.

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

2 steps for using earned media to build brand authority

PR Daily

Getting that third-party validation is PR’s superpower, but what are the tactics that will lead to great media placements? When other people talk about a brand, it can be a stronger indicator of its authority than when brands just talk about themselves.

Brand 143

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. Be human—not branded.

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. This brand has found their best social media success on Facebook. The post 5 Alcohol Brands with Great Social Media appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Social Media

How travel brands can fill the social media void

PR Daily

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. COVID has impacted this too, and in ways that can bolster your travel brand.

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4 ways PR can augment your brand beyond media coverage

Agility PR Solutions

The post 4 ways PR can augment your brand beyond media coverage appeared first on Agility PR Solutions. Public Relations brandingPublic relations is a crucial aspect of any business’s success or failure.

Brand 108

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

PERSONAL BRANDING: Why your online visibility matters

PR Warrior

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 119

The winners and losers from Super Bowl LV: Brand edition

PR Daily

After a season rife with disruptions from the COVID-19 crisis, punctuated by a limited attendance and many brands foregoing their big airtime plays this year, it was a remarkable evening to cap the National Football League season.

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Food Brands Face Tough Decisions

Ronn Torossian

The post Food Brands Face Tough Decisions appeared first on. Business Media Relations Insights MARKETING StrategySmithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

Starbucks vs. Dunkin': Which brand wins on social media?

Awario

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario

KFC vs. Popeyes: Which brand wins on social media?

Awario

While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them KFC and Popeyes have long been the stars of the fast-food scene.

Media & entertainment ranks first in brand intimacy during COVID

Agility PR Solutions

The media & entertainment industry ranks first out of the 10 industries featured in the recently released Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced emblem).

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.

Survey 150

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism.

Media & entertainment industry again tops latest brand intimacy study

Agility PR Solutions

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The remaining brands in the […]. Public Relations branding

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Plus, people would use this opportunity to backslash brands, right? First off, social media is here to stay. Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities.

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6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. Brand Journalism Branding Measurement Social Media

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[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

Onclusive

Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Ways to leverage paid media to amplify your earned media.

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Brand conversations during COVID-19

Stephen Waddington

It’s led to a saturation and brands struggling to cut through. Digital as a democratic media Organisations frequently overlook the fact that the internet is democratic. Consumers have access to the same media and channels.

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How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base.

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Tips for encouraging employees to share brand messages

PR Daily

Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME

7 tips for building an engaging personal social media brand

Agility PR Solutions

Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others.

5 best practices for brands and individuals on LinkedIn

PR Daily

The start of a new year brings [insert your favored cliché], and it’s a good reminder to evaluate best practices across your social media channels. There are a number of ways to get your brand that “new year, new you” look. Brand Journalism Branding Content Marketing Social Media

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Guest Post: Successful Brand Reputation Management on Social Media: Guide

Awario

In this article, we are going to discuss why online management is important, how you can do it and how to take the right approach to ensure that your brand is well represented in every area The internet is one of the best marketing tools in the world today.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. Starbucks joins Unilever, Coca-Cola, Verizon and more in halting social media ads. by shifting to other media.

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Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. “As the spread of harmful content increases, so does the risk for brands.”

Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing?

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!