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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. What about more mundane brands and businesses?
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
What Materials Do You Need to Launch Your Brand’s Social Media?
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.
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How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
5 crucial elements of brand storytelling
PR Daily
JUNE 14, 2019
Just like a child does not want to hear branded content, neither does your customer. Of course, that’s one of the most challenging parts of a communicator’s job—telling a story about a brand, but it doesn’t have to be that hard. The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. Five parts of brand storytelling.
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
3 brands that use social media snark effectively (and deliciously)
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. Marketing Social Media
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
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3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
Why Brands Need to Get Emotional
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
How the FTC’s New Social Media Guidelines Affect Your Brand
Cision
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. With the rise of social media, and things like Periscope, there is a lot more user-generated content,” says Chris Lucas, VP of marketing at Formstack. “It
Should Brands Talk Back On Social Media?
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.
Using Social Media to Build Your Brand
Maine PR Maven
NOVEMBER 14, 2018
In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.
#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? They want to engage with brands that care about the planet and create meaningful experiences with them.
The Complicated Business of Mixing Brand and Politics [Survey]
Sword and the Script
MAY 28, 2019
Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The Politics (and Brand Risk) Will Change Tomorrow.
Social media on the brand-intimacy rebound, but issues remain
Agility PR Solutions
MAY 9, 2019
The post Social media on the brand-intimacy rebound, but issues remain appeared first on Agility PR Solutions. Public Relations branding
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing.
How brands, media and PR react to the new normal of misinformation
NewsWhip
MAY 29, 2019
The post How brands, media and PR react to the new normal of misinformation appeared first on NewsWhip. Brands Communications & PR Digital Journalism[…].
Etiquette for Connecting with Media Outlets
Ronn Torossian
JULY 8, 2018
The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.
How Tweetchats Boost Your Brand
Cision
JULY 15, 2015
Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”. Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
4 Employer Brands that Get Social Media Marketing
Communications Conversations
MARCH 5, 2015
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I researched these Employer Brands, I noticed a number of brands (big brands, mind you) making some fairly common missteps when it came to how they used social media.
From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach
Cision
MARCH 29, 2017
At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timeline
How brands use social media giveaways—and the key benefits
Agility PR Solutions
JANUARY 23, 2019
Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 The post How brands use social media giveaways—and the key benefits appeared first on Agility PR Solutions.
Challenger Brands: Here’s How To Win At PR
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Take advantage of social media. .
3 bad reasons for changing your branding
PR Daily
JANUARY 22, 2019
Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.
Social media personal branding advice for the class of 2019
Communications Conversations
APRIL 23, 2019
Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding. As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. You start by looking at Target’s social media channels.
The misunderstood case of “brand voice” in social media
Communications Conversations
JULY 23, 2015
When you think of companies that have nurtured a great “brand voice” on social media, which organizations come to mind? All these brands that people were lauding as having great “brand voices”–they were all snarky, hip, young, energetic voices.
5 Tips to Nurture Your Brand Fanatics
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Survey: Micro-influencers offer big rewards for brand managers
PR Daily
JUNE 7, 2019
As influencer marketing has become more mainstream, many marketers have pursued relationships with internet figures with smaller, more-devoted followings to reach new audiences on social media. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].
How to Establish Brand Identity: Top Tips From Jeff Barrett
Cision
NOVEMBER 4, 2015
When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. So what do you need to do to build your brand’s identity from the ground up?
11 social media mistakes brand managers should avoid
PR Daily
OCTOBER 1, 2018
Done well, social media is a powerful and cost-effective marketing channel that can help businesses grow. When developing a social media marketing strategy, it is natural that some mistakes will be made. Here are common mistakes that brand managers should avoid when using social media.
7 Ways Students Can Use the Digital Space to Enhance Their Brand Today
PR Expanded
OCTOBER 30, 2017
Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account.
How to Use AI to Build a Brand Narrative
Onclusive
NOVEMBER 1, 2017
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.
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