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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
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[Case Study] How Proteus Builds Brand with Earned Media
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. What about more mundane brands and businesses?
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
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[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement
Onclusive
OCTOBER 18, 2019
Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Ways to leverage paid media to amplify your earned media.
How brand journalism fills the void as media outlets dwindle
PR Daily
DECEMBER 18, 2019
There’s another way to tell your brand story: Do it yourself. The erosion of staffing at newspapers and other media outlets presents a problem for PR pros. As newspapers have disappeared or shrunk, PR staff and agencies have fewer opportunities for media placements.
3 ‘boring’ brands that have made a social media splash
PR Daily
AUGUST 3, 2019
What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Marketing Social Media
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands
How to Succeed in Personal Branding on Social Media
B2B PR Sense
JANUARY 9, 2020
Social media is like a blank canvas for both personal and work life. There's no doubt that there's an important place for personal branding on social media. Why You Need a Personal Brand. Some might initially scoff at the idea of personal branding.
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How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Social Influencers To Consider For Future Brand Campaigns
Ronn Torossian
JANUARY 24, 2020
Recent studies have counted more than half a million active social media influencers on Instagram alone. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?
What Materials Do You Need to Launch Your Brand’s Social Media?
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.
3 brands that use social media snark effectively (and deliciously)
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. Marketing Social Media
Should Brands Talk Back On Social Media?
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.
How Facebook and Instagram images resonate for brands
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
How to Turn Earned Media into Brand Endorsements
Critical Mention
DECEMBER 20, 2019
PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Most importantly, a positive mention from an accredited person or brand can boost your audience numbers. Step 2 – Monitor your Earned Media.
#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? They want to engage with brands that care about the planet and create meaningful experiences with them.
How Mark Masters harnesses the power of owned media to build a global personal brand
PR Warrior
FEBRUARY 24, 2017
Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Using Social Media to Build Your Brand
Maine PR Maven
NOVEMBER 14, 2018
In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
Etiquette for Connecting with Media Outlets
Ronn Torossian
JULY 8, 2018
The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.
How Amplifying Your Media Coverage Can Build Your Brand
Critical Mention
OCTOBER 11, 2019
Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Earned Media Builds Brand Credibility. Earned Media Provides Better ROI.
How to generate authentic brand advocacy from your employees
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. Consumers trust personal connections more than brand marketing or promotion. Through social media monitoring, identify staffers who tout or defend the organization online and share the brand’s content.
Brand Engagement on Social Media Has Never Mattered Less
Sword and the Script
SEPTEMBER 26, 2017
This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand.
15 Personal Branding Experts You Need to Check Out
B2B PR Sense
DECEMBER 7, 2019
Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.
3 Reasons Why Social Media Influencers Make Powerful Brand Partners
Cision
NOVEMBER 13, 2015
Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.
Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand
PR Daily
SEPTEMBER 6, 2019
Users say they are unlikely to change their social media use habits because of “fake news.”. Why you should care: Your employees on social media are an extension of your organization’s presence in the community. Related reading: 8 tips to craft a sensible corporate social media policy.
How and where media is consumed has dramatic effects on brand loyalty
Agility PR Solutions
SEPTEMBER 16, 2019
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding
How to communicate your brand story through micro-content
PR Warrior
JULY 5, 2017
When it comes to social media, let’s face it, it’s really easy to do stuff. The post How to communicate your brand story through micro-content appeared first on PR Warrior | Trevor Young. Content marketing Social media
Divide between social media and real-life brand conversations poses measurement challenges
Agility PR Solutions
SEPTEMBER 2, 2019
The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. The post Divide between social media and real-life brand conversations poses measurement challenges appeared first on Agility PR Solutions. Public Relations social media
The Complicated Business of Mixing Brand and Politics [Survey]
Sword and the Script
MAY 28, 2019
Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The Politics (and Brand Risk) Will Change Tomorrow.
5 Brands Share What’s Working in Social Media Marketing
Cision
OCTOBER 8, 2015
We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing.
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