5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay.

Brand 310

How Brands Create Fans

ImPRessions - Crenshaw Communications

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. What about more mundane brands and businesses?

Brand 268

3 ‘boring’ brands that have made a social media splash

PR Daily

What if my brand is just too boring ?”. Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Marketing Social Media

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Take a look at our article and learn how to grow your business with bulletproof social media strategy! Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brands

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian

Brand 195

Infographic: Social media etiquette for brand managers

PR Daily

Your social media audience is carefully watching your every move. They expect their favorite brands to be thoughtful, even inspiring on their social media channels. put together a list of social media users’ least-favorite behaviors. . Social Media

How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 195

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that.

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? They want to engage with brands that care about the planet and create meaningful experiences with them.

Brand 281

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Edgy brand managers do it with a little sass. Marketing Social Media

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. But research shows that consumers don’t always welcome social snark from brands.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

Brand 195

How Mark Masters harnesses the power of owned media to build a global personal brand

PR Warrior

Author, speaker and content marketing agency owner – Mark Masters (pictured above, top right) – continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media.

Groups 299

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 278

How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Earned Media Builds Brand Credibility. Earned Media Provides Better ROI.

Brand 92

[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

Onclusive

Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. Ways to leverage paid media to amplify your earned media.

Using Social Media to Build Your Brand

Maine PR Maven

In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 247

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

Brand 181

Etiquette for Connecting with Media Outlets

Ronn Torossian

The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.

Media 279

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. Consumers trust personal connections more than brand marketing or promotion. Through social media monitoring, identify staffers who tout or defend the organization online and share the brand’s content.

Infographic: The ABCs of personal branding

PR Daily

It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing

Amid nonstop political coverage in 2020, here’s how brands can still get media attention

Agility PR Solutions

With the promise of an uber-nasty election season taking shape, PR pros may feel like it’s going to be harder than ever to earn media and break through the political clutter to get their brand or spokesperson featured in a positive news story. Public Relations media relations

Brand 101

Tech giants face antitrust action, social media retains allure despite ‘fake news,’ and top tactics to elevate your brand

PR Daily

Users say they are unlikely to change their social media use habits because of “fake news.”. Why you should care: Your employees on social media are an extension of your organization’s presence in the community. Related reading: 8 tips to craft a sensible corporate social media policy.

How and where media is consumed has dramatic effects on brand loyalty

Agility PR Solutions

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. Public Relations branding

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. In fact, engagement on social media has never mattered less for a brand.

Divide between social media and real-life brand conversations poses measurement challenges

Agility PR Solutions

The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. The post Divide between social media and real-life brand conversations poses measurement challenges appeared first on Agility PR Solutions. Public Relations social media

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

PR Expanded

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Politics happens on Twitter for better or worse, so Twitter is my primary public-facing social media account.

Brand 285

#PRStudChat Discusses Personal Branding & How to Land A Dream Job

PR Expanded

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career.

Brand 272

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Cision

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. When you’re looking to align your brand with an influencer, it may be tempting to target a famous celebrity.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

Brand 203

The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. That’s the backdrop for brands considering taking a public stand on a political position. The Politics (and Brand Risk) Will Change Tomorrow.

Survey 157

How to Become a Media Darling

Flack's Revenge

Every startup wants to be the belle of the media ball. So why do media latch onto certain topics, personalities, companies and. brands? oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest. brand.

How To 156

Why are brands’ social media fans unfollowing them—and what can they do about it?

Agility PR Solutions

Brand followers on social media are a fickle bunch—it just takes one slip for your average “fan” to unfollow you, and therefore fall out of the loop on your special offers and insider deals. The post Why are brands’ social media fans unfollowing them—and what can they do about it?