Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ).

Airlines 120

Airlines Media Software Viral 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Research by Chief Executive magazine and the USC Annenberg Center for Public Relations suggests that many CEOs don’t prioritize participation in a public conversation that departs from tangible business goals. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! The viral videos! If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

The Resolution Blog

DECEMBER 20, 2015

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert.

Retail 120

Retail Viral Newspapers YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. There’s a reason why Time magazine gained currency for itself and the movement by naming “the silence-breakers” as its Person of the Year. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. She’s the former editor of Money magazine and now the VP of marketing at Monster.com. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

Cision

FEBRUARY 5, 2016

Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. One connection resulted in a recipe creation ambassadorship with a brand. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. The brand is upset and Sally gets paid.

Pitching 120

Pitching Instagram Viral YouTube 120

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 78

Marketing Viral Consumer Brand 78

Mark My Words

APRIL 18, 2018

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. No doubt other brands -our much maligned rail operators, for example- share these frustrations: might they be next to call last orders on social? Does Martin have a point?

Social Media 60

Social Media Media Viral Twitter 60

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov.

Marketing 48

Marketing Viral Consumer Brand 48

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

Leadership 111

Leadership Brand Branding How To 111

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I

Print 60

Print Media Travel Wireless 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S.

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. It was a brand win. The car business is a brand game and sales are important,” says Blackburn. “The

Film 48

Film Marketing YouTube Advertising 48

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. — Weetabix (@weetabix) February 9, 2021.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Film 78

Film Viral Instagram Publicity 78

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Publicity 78

Publicity Film Viral Instagram 78

Flatiron Communications

MAY 29, 2015

Suddenly, one of America’s hippest retailers found itself in a crisis of confidence that impacted its stock price, incurred a $10 million settlement , and perhaps most importantly, gave a black bullseye to the brand esteem the company so carefully forged over the years. Photo: via Forbes.com.

Retail 28

Retail Fashion Policies Employee 28

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160

Flatiron Communications

NOVEMBER 14, 2014

The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online.

Media 28

Media Mobile Pinterest Journalism 28

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Chris Lynch: It’s overwhelming to consumers and brands.

Report 225

Report Media Advertising Advertising 225