PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Another said coronavirus stories are all she is working on. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions.

Media 52

Media Analytics Radio Google 52

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Yes, the media landscape has been changing for some time now, and not always for the better.

Print 78

Print Newspapers Media Skype 78

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? CASE STUDY. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Do you have a content strategy in place? Discuss your approach to content? And much more!

Radio 170

Radio How To Community Storytelling 170

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. They got to know each other at social media events around the city.

Television 52

Television YouTube Pinterest Radio 52

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. It’s imperative to know the right people in the right way, so when there’s a message to disperse to a target audience, there’s a member of the media gladly willing to be a brand megaphone.

Radio 68

Radio Digital PR Construction Print 68

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

wiredPRworks

JANUARY 13, 2022

The show airs on the C-Suite Network and all the popular podcasting platforms including Apple, Spotify, and iHeart Radio. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Her podcast, Growing Social Now, launched in 2021.

Strategy 52

Strategy Training Insurance Insurance 52

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key.

Enterprise 150

Enterprise Community Education Radio 150

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

The Hoyt Organization

JANUARY 17, 2024

Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

Education 52

Education Publicity Radio Newspapers 52

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. Social media. You can’t have an effective PR campaign today without in some way using social media. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Deirdre Breakenridge

APRIL 13, 2015

Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently.

Video 150

Video Trends Radio Newspapers 150

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75

Media Radio Newspapers Print 75

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. You can subscribe to daily Media Week emails which contain a handy list format of headlines. Media Week in InDaily. Download This Show.

Media 76

Media Journalism Radio Print 76

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Users can track stories from various verticals such as media, finance, law, business and more. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. Until next time!

Analysis 105

Analysis Comparison Reputation Radio 105

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Add relevant images like branded photos or a video, too.

How To 101

How To Guidelines Writing Pitching 101

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. Community college newsletters or magazines. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio.

Television 72

Television Education Groups Community 72

Cision

JANUARY 11, 2016

News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. Glamour Magazine UK (@GlamourMagUK) January 11, 2016. Author | Media Maven | Cultural Artige. Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. @glamourmaguk.

Twitter 120

Twitter Fashion Television Travel 120

Ethical Voices

SEPTEMBER 19, 2022

I was working with the Heineken brands, and then my current boss, Anthony Larmon who’s our Regional Managing Director, sent me a message out of the blue, I’d never met the man, and said, “Hey, we’re setting up ERA Cambodia. I was telling the radio, “No, she wasn’t caught. We’ve had a good time.

Ethics 83

Ethics Radio Sports Facebook 83

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Paul Magazine. Others are brand new to me. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did.

Banking 78

Banking Sports Meeting Insurance 78

PR Conversations

JULY 3, 2014

Nothing personal in it… The radio was a clue. You can’t really think hard about what you are doing and listen to the radio at the same time. Is today’s busy work environment like the radio in Pirsig’s story? Self-promotion and personal branding in PR—bane or boon?

Publicity 87

Publicity Radio Social Media Content Marketing 87

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 82

Writing How To Media Guidelines 82

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 18) “I write and distribute press releases and get executives in front of the media.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves? The magazine will celebrate its 170 th anniversary later this year.

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Tip: Make it less about what your brand does and more about how your brand helps solve a critical program. .

Nonprofit 40

Nonprofit Television Radio Newspapers 40

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. That’s where traditional media comes in. 7 Reasons Traditional Media is Still Relevant in PR 1. Most of the growth came from home, food, and in-home readership magazines.

Media 103

Media Radio Print Newspapers 103

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48