ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Also recommended?

Social Media 120

Social Media Media Comparison Guidelines 120

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key.

LinkedIn 150

LinkedIn Branding Brand Reputation 150

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. Many marketers wonder how they can make content that’s unique and ownable to their brand. But in 2022, it’s not just one- to-many social media, it’s many -to-many.

Social Media 62

Social Media Marketing Media Instagram 62

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Prowly

JUNE 19, 2019

The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine. Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin?

Industry 152

Industry Branding Brand How To 152

Prowly

SEPTEMBER 26, 2019

Social media is a fantastic way for brands to connect with their potential audience. Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine.

Tools 186

Tools How To Facebook Social Media 186

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Prowly

NOVEMBER 30, 2017

But with the revolution of social media, it’s been difficult to differentiate between “real” stories and ”fake” news. The post How ‘Fake News’ and Bogus Content Are Changing the Way Consumers Look at Brands appeared first on Prowly Magazine. ‘Fake News’ is not a new concept.

Consumer 123

Consumer Branding Brand Social Media 123

5W PR

MARCH 25, 2024

While many social media platforms are rising in popularity today, nothing can come close to the success of TikTok in this space. Established two decades ago, 5W has been recognized as a top PR firm in the United States and NYC by the prestigious trade magazine O’Dwyer’s.

Agency 88

Agency Marketing Advertising Advertising 88

Prowly

OCTOBER 31, 2017

Is there anything brands should be afraid of? The post Explore Feed—Is There Anything Brands Should Be Nervous About? appeared first on Prowly Magazine. “Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week.

Branding 163

Branding Brand Facebook Industry 163

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Mark My Words

APRIL 18, 2018

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. The move is clearly a stunt designed to fly in the face of conventional wisdom that leveraging social is a crucial element of a brand’s customer engagement.

Social Media 60

Social Media Media Viral Twitter 60

Mark My Words

MARCH 12, 2024

euro.ESEuro ‘People’ magazine has contacted Mark Borkowski, a renowned public relations and communications expert based in London to analyze this case. It’s not something you want the real brand to be aligned with,” he points out. Now some people are wondering if everything is AI-generated or a photo taken in Photoshop.

Publicity 60

Publicity Social Media Branding Brand 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions.

Branding 185

Branding Brand Marketing Wireless 185

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Consider scaling your brand journalism strategy like HSBC.

Journalism 120

Journalism Strategy Branding Brand 120

Prohibition

AUGUST 16, 2023

Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North. But in this episode, our guest’s experience is quite the opposite of that.

Print 62

Print Publicity Media LinkedIn 62

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Unique analytics.

Reddit 158

Reddit Viral Analytics Social Media 158

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 79

B2B Social Media Company Marketing 79

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Branding Brand Technology 62

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Branding 74

Branding Brand Instagram Fashion 74

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. Don’t underestimate your value and what you can bring to the media.

Television 221

Television Pitching Interviews Radio 221

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

PR in High Definition

OCTOBER 30, 2023

It’s no longer just a professional networking site, but a social media platform in its own right. Just as many of us take to Instagram and Facebook to showcase who we are and, perhaps unconsciously, to build our own personal brands, CEOs and business leaders are using LinkedIn for the same thing.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. The ad received backlash because Shea Moisture failed to represent the key demographic that made the brand so popular: black women with diverse hair textures. Even after the brand tried to apologize, many former supporters weren’t accepting it. A Guest Post By Elissa B.

Advertising 295

Advertising Advertising Twitter Consumer 295

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Too often, brands have a go-to list of media and influencers. Bigger doesn’t always mean better: take social media influencers as an example.

Media 231

Media Pitching Social Media Instagram 231

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

APRIL 11, 2023

Exclusivity of solutions Luxury marketing aims to create a unique brand image that reflects exclusivity and prestige. Luxury brands like Gucci, Chanel, and Louis Vuitton use these strategies to appeal to their target audience and build their luxurious and exclusive brand image.

Marketing 78

Marketing Radio Print Consumer 78

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Public Relations Sydney

JULY 20, 2014

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. If you want to harness the power of public relations and social media to become a recognised expert in your field – this is the book you MUST buy!’

Social Media 53

Social Media Branding Brand How To 53

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Media Coverage tends to be more in depth than media mentions. Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

5W PR

AUGUST 9, 2022

This has been the case for a while now because successful Saas brands have found ways to use PR to their advantage. Because SaaS businesses rely on word-of-mouth referrals and social media buzz for growth, public relations can help get the word out about their product offerings. Strategies That Work.

Company 78

Company Strategy Software Writing 78

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. They got to know each other at social media events around the city.

Television 52

Television YouTube Pinterest Radio 52