Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? Want to get more media coverage?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple! Amplify Their Content.

Pitching 60

Pitching Newspapers Writing Social Media 60

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 88

Writing How To Media Guidelines 88

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Having executives that are thought leaders with a strong point of view on a topic ensures that the team is pitching an interesting topic and that reporters will have a productive interview.

Media 100

Media Data B2B Pitching 100

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Mora Communications

JANUARY 3, 2018

A gradual sustained approach can successfully establish a business, expert or a brand. . A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches.

How To 40

How To Newspapers Print Interviews 40

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Report Automotive Media 75

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. Are you aiming to create brand awareness of your website or products? No Sales Pitch.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It may be a literal space like a billboard or a section of a newspaper or magazine page. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. ” What is it?

Publicity 70

Publicity Small Business Advertising Advertising 70

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. But, in general, reporters don’t want a product pitch on a press release. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112