Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News.

Financial 52

Financial Media Analytics Data 52

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. You may not even need to reach potential customers in other states.

How To 98

How To Newspapers Analytics SEO 98

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. 30) “Marketing and branding strategy.”.

Employee 149

Employee Print Writing Survey 149

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Bianchi Biz Blog

OCTOBER 18, 2021

And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green Car Reports, I’m one of the core editors producing vehicle reviews—mostly from my efficiency perspective. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Report Automotive Media 75

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Maxim Behar

SEPTEMBER 19, 2022

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. is now the President of the World Communications Forum Association in Davos, Switzerland and is the Chair of international growth of the World PR organization ICCO.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. You may not even need to reach potential customers in other states.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. You may not even need to reach potential customers in other states.

How To 52

How To Newspapers Analytics SEO 52

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

Maxim Behar

SEPTEMBER 19, 2022

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. is now the president of the World Communications Forum in Davos, Switzerland and is the director of international development for the World PR organization ICCO.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” Crafting a story that resonates with top-tier publications. It takes understanding of how to craft a story, to whom, when, and with what.

Publicity 36

Publicity How To Agency Pitching 36

The Awards Blog

AUGUST 30, 2019

You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Budget – our company has to use what little, precious resources they have, be it budget, staff, or technology. International Business Awards (Stevies). Local Newspapers or Online Publications. The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification.

SEO 65

SEO Tools Engineering Web 65

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Indonesian President Joko “Jokowi” Widodo and the International Monetary Fund’s (IMF) Managing Director Christine Lagarde. . What is your idea of PR nirvana? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” That challenge is fairly pervasive across B2B marketing , according to a new survey. McKinsey, Omdia); and 26% said mainstream news publications.

B2B 135

B2B Case Study Survey Content Marketing 135

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. Internal communication, in particular, has gotten easier with the digital revolution. She also co-hosts a Voice America podcast called The Brand Ambassadors.

Government 90

Government Publicity Public Affairs Agency 90

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 177

Survey Marketing B2B Study 177

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. increasing sales, better branding, and media presence. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR in High Definition

SEPTEMBER 7, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. One easy way to encourage workforce sharing is to create an internal newsletter with content that can easily be shared at the click of a button, sending out a pre-written tweet and update.

LinkedIn 59

LinkedIn Google SEO Employee 59

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). One of the two companies mentioned, though, was listening: Avaya. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

FEBRUARY 11, 2016

What do you think the keys are to protecting a brand’s reputation? You have probably heard the industry axiom that goes something like, “a brand is a promise; a reputation is a promise kept.” My daily newspaper of choice is…The Washington Post. And I hope I can help the firm enhance its reputation nationally and internationally.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52