The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And, if that’s the case, why would brands want to interact there?

Twitter 60

Twitter Brand Branding Tools 60

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. Instagram: [link].

Meeting 81

Meeting Automotive Media Transportation 81

Stephen Waddington

MARCH 3, 2020

Newspapers and television are for old people. For this campaign, that’s a polycotton blend, like the best margin pants (65% TikTok, 30% Instagram, 10% Twitter and 5% other) PLANNING TEAM: This adds up to more than 100%!?! We need contrary talent that lives our brand values. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. This can lead to higher brand recognition and increased sales. Your followers on Instagram may be through the roof. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

PRSay

APRIL 19, 2023

But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. The one big difference is pictures on the next day’s front-page newspaper, [versus] these pictures that end up at the National Archives and will be seen for generations to come. I have a photojournalism background.

Travel 67

Travel Tourism Storytelling Newspapers 67

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper. Rapid Fire Round.

Social Media 227

Social Media Newspapers Reputation Community 227

Communications Conversations

FEBRUARY 21, 2020

I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Check the Sleep Number Careers Facebook, LinkedIn and Instagram pages again for comments. 4:18 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. Utilizing Best Practices.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. In this interview, he discusses how brands can maintain a strong reputation, why content is no longer king and where integrated communication is headed. What are some of the biggest challenges brands face in terms of reputation management? Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

JULY 28, 2015

Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.

Crisis 62

Crisis Instagram Social Media Facebook 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. On top of this, there is estimated to be around half a million influencers on Instagram alone, with 81% of them having between 15,000 and 100,000 followers.

Marketing 62

Marketing Advertising Advertising B2C 62

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. In today’s busy brand centers, the role of the communications editor has greatly evolved. Because, shouldn’t you be telling your brand’s story the way it ought to be told? Get Socially Savvy.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Social Media – Twitter, Instagram, Facebook, YouTube, etc. It monitors across all relevant platforms.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

SEPTEMBER 7, 2021

This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. Q4 aims to support ESG. Meltwater growth.

Software 89

Software Print Tools SEO 89

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. This can lead to higher brand recognition and increased sales. Your followers on Instagram may be through the roof. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. This can lead to higher brand recognition and increased sales. Your followers on Instagram may be through the roof. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Cision

APRIL 7, 2016

For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Tip: First, ensure your brand’s website is mobile friendly. Trending Now.

Facebook 120

Facebook Media Trends Mobile 120

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. Effective brand management involves consistency in messaging across all media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

DECEMBER 14, 2021

You want them to spread the word, so you increase awareness about your brand and what you have to offer. This includes magazines, newspapers, TV channels, and their websites. Instagram accounts. Promoting your company’s presence on the web via social media, websites, and blogs. Email address. Phone number. Outlet name.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. My favorites, by the way: Instagram, Twitter, LinkedIn.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Mark My Words

JULY 25, 2022

As a special adviser to Sunak when he was chancellor, Horowitz used fancy graphics and clever tag lines to sell “Brand Rishi” to a younger, politically unengaged audience on Instagram. Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz.

Social Media 60

Social Media Media Film Leadership 60

Cision

MARCH 30, 2016

Is there a difference in how you approach PR for these organizations versus for other brands? With brands, it’s similar in the fact that you always want to have a campaign you are working on – you don’t want to just be shooting in the air. What are the best tactics for brands to get more media coverage? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Making decisions on behalf of our clients, we become part of the brand management team. We are no longer external consultants offering solutions.

Meeting 98

Meeting Advertising Advertising Agency 98

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Notably, Instagram and Twitter are more popular with African Americans than with the general population.

Television 72

Television Education Groups Community 72

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still. My favorites, by the way: Instagram, Twitter, LinkedIn.

Interviews 60

Interviews Content Marketing Writing Journalism 60