Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the biggest communication challenges facing financial brands today?

Financial 168

Financial Infographics Pitching Consumer 168

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

JULY 18, 2016

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Participate in Twitter chats.

Community 150

Community Twitter Infographics Tools 150

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If What will change for brands. a search marketing agency.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. But with so much constant change, how can your brand keep up? Brands should follow suit and start incorporating more multimedia content in their campaigns. Build Relationships on Social Media. Use Multimedia Content.

Trends 120

Trends Mobile Media Infographics 120

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Reporters review business social media profiles. Reporters love a follow and share.

Survey 76

Survey Media Relations Report Media 76

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. One of the main benefits of sending out press releases is that you’ll create lasting relationships with the media.

How To 98

How To Ethics SEO Guidelines 98

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Social media accounts (usernames & logos).

Communications 69

Communications How To Telecommunications Employee 69

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. Leverage Social Listening. If you need content ideas, spend some time doing social media listening. Here’s how. Research Your Topics. Want to drive results through your content?

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%. with One Easy Fix?

Study 114

Study Survey Infographics B2B 114

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate. . #1

Mobile 91

Mobile Corporate Survey Web 91

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media channels are an important aspect in a PR strategy, make sure to direct your attention to the channels your audiences are actually using. Check which workflows you could automate.

Education 84

Education Resources Internal International 84

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

APRIL 2, 2015

Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Why Did Taco Bell Just Wipe Out Its Social Media Accounts?

Case Study 44

Case Study Infographics YouTube Pitching 44

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Third, Social Media Experience. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 253

Brand Branding Government Ethics 253

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Which tool is the best? Well, it depends on the job.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? The podcast is eminently shareable on social media channels. So why aren’t you (and your brand) part of that conversation?

Company 113

Company Interviews Print Pitching 113

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

ReimaginePR

SEPTEMBER 5, 2016

It’s a specific person who’s attracted to your brand message and the way that you articulate that message. Far too many brands make the mistake of speaking to their peers in their blogs, and not their customers. This means photos, infographics and other graphic elements that break up large chunks of text. Click To Tweet.

Blogging 120

Blogging How To Infographics Writing 120

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. This social media strategy template might be helpful when planning your content. Owned Media: We have to start thinking like publishers.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media.

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. The brand is the gatekeeper. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60