5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

Cision

MARCH 31, 2016

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S.

Social Media 120

Social Media Hotels Brand Branding 120

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198

Hotels Mobile Travel Automotive 198

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Continue pushing your brand to think beyond social content.

Hotels 60

Hotels Facebook Web Journalism 60

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Work from anywhere” search on NewsWhip Spike.

Travel 109

Travel Data Industry Hotels 109

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. The hotels there literally depended on this market. We have no slogan and no advertising strategy. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 91

Travel Trends Tourism Transportation 91

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

PRSay

APRIL 16, 2020

Natalia Lopez , vice president of marketing firm FINN Partners and moderator of the webinar titled “Meet the Travel Media: Pivoting Media Strategies Amid COVID-19,” said PR pitches shouldn’t be “too salesy or tone deaf” during the shutdown. And Hana Alberts , New York Post travel editor and one of the three journalists on the panel, agreed.

Travel 208

Travel Pitching Airlines Media 208

Cision

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 2) More mindfulness, less strategy. 5) Be truthful. Be engaging. Be proactive.

Communications 209

Communications Hotels Technology Tools 209

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

NewsWhip

SEPTEMBER 8, 2021

In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. Food and beverage brands need to be proactive when it comes to planning ahead, and that includes following the trends to find the best flavors possible to incorporate into their strategy. .

Trends 145

Trends Hotels Brand Branding 145

Bianchi Biz Blog

FEBRUARY 1, 2024

Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. Japanese society places a premium on authenticity, necessitating PR strategies that align with collective values, emphasizing trust and fostering long-term relationships.

Marketing 106

Marketing Newspapers Print Local 106

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

PR in High Definition

JUNE 27, 2017

Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? So, should brands be using VR now – demonstrating innovative thinking? If brands want to jump into VR with two feet they need to invest in producing amazing VR content.

Brand 63

Brand Branding Hotels Storytelling 63

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2016

To “gin up” business at a restored historic hotel in Louisville, bartender Adam Seeger claimed he had unearthed a Prohibition-era cocktail recipe in a secret passage in the hotel. For some, this would seem a risky strategy that could have easily backfired. America’s longest commute. That’s it.

Hotels 120

Hotels Retail Report Creativity 120

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

Automotive 78

Automotive Mobile Technology Transportation 78

Contently - Strategy

AUGUST 17, 2020

These virtual interactions have the potential to keep a brand image from fading, Anita Loomba, the director of marketing for the travel assistant app App in the Air , told me. It was about shifting strategy, and making sure to have some live fun with it along the way.

Travel 144

Travel Video Industry Tourism 144

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Communications Conversations

MARCH 21, 2023

For the last few years, we’ve heard a steady drumbeat of advice from social media experts encouraging brands to hop on TikTok. Don’t let the “experts” dictate your social media strategy. In other words: How many companies would this potential ban really affect if TikTok went dark in the U.S.? First, legal.

Company 60

Company Wikipedia Video Insurance 60

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Connect guest posting to your overarching content strategy. Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you.

SEO 125

SEO Google Hotels Strategy 125

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Since Swedes are historically very positive to milk, this stirred up lots of emotions — and enough of these emotions were favourable to Oatly for this to be a powerful PR strategy. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand.

How To 52

How To Hotels Survey Employee 52

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Plan for Every Possible Scenario.

Sports 80

Sports Hotels Reputation Construction 80

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? The business strategies that work today won’t necessarily work tomorrow.

Television 120

Television Travel Tourism Pitching 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Bianchi Biz Blog

JUNE 17, 2021

You can sign up to be notified when registration for the show opens here and it’s never too early to think about booking your flights and hotel accommodations. Once you have an answer to these questions and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Technology 86

Technology Automotive Trade Shows Hotels 86

Bianchi Biz Blog

MAY 26, 2022

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations. Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies.

Mobile 87

Mobile Technology Automotive Meeting 87

Shift Communications

DECEMBER 1, 2015

If you were to go to the Hotel Nikko in San Francisco, California, you’d notice the hotel has around 25 floors. Hotel Nikko is a Japanese hotel brand. Our role is to develop insights and provide them to our stakeholders. Here’s a simple example of the differences among data, analysis, and insight.

Hotels 60

Hotels Analysis Analytics Data 60

Flatiron Communications

JULY 5, 2022

Below he is introducing the “ 2022 Breakthrough Brands” — Arcadia and Park — on Collision’s Panda Stage. Alongside Mr. Wong was Naeri Zargarian , Brand Strategy Director at Interbrand. Edwin Wong i s senior vice president of Insights and Innovation for Vox Media. Next up: Web Summit in November.

Hotels 36

Hotels Web Conference Video 36

Cision

SEPTEMBER 10, 2015

Kristina delved into the purpose behind content marketing and how our goals should drive content strategy. We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. Jay Baer’s “Mom Test”. Instead, he relied solely on words. My favorite example?

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120