Brand Hotels Strategy Viral 
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie. But shared media was where Barbie shone brightest.
ImPRessions - Crenshaw Communications
AUGUST 21, 2017
Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.
Engage PR
JANUARY 6, 2018
in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.
Buzzstream
MARCH 31, 2020
There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Connect guest posting to your overarching content strategy. Not to mention that if you want to project the best possible image of your brand, the content that you put out on the web is a representation of you.
Cision
MAY 11, 2016
Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? The business strategies that work today won’t necessarily work tomorrow.
Cision
MARCH 30, 2016
In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?
Waxing UnLyrical
JUNE 4, 2014
The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more.
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