ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. It will be a collaborative effort incorporating everyone from micro-, small and medium-sized enterprises (MSMEs) to upper-middle-class entrepreneurs.

Leadership 69

Leadership Biotechnology Policies Local 69

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. The company had achieved a true thought leadership status. The results were clear and measurable.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. And he sees PR teams getting more involved in brand safety. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Looking to buy enterprise software?

Brand 185

Brand Branding Marketing Wireless 185

Doctor Spin

JANUARY 13, 2023

In late 2022, the brand opened its first physical restaurant in East Rutherford, New Jersey. 3 MrBeast Burgers is still a far cry from posing a real challenge to a global brand like McDonald’s. But they also have the advantage of having a nurtured brand community. It took Beast Burger three months to sell 1 million hamburgers.

Leadership 52

Leadership Wikipedia Film Case Study 52

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. The names may not be as glamorous, but the impact is real. Here’s why.

B2B 136

B2B Brand Branding Marketing 136

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. B2B tech enterprise firms have a natural advantage in harvesting data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

DECEMBER 8, 2016

Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Objectives: -Build thought leadership and brand awareness. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. SocialChorus enterprise social. SpredFast enterprise social. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 195

Measurement How To Analysis Data 195

NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. Enterprise “I really enjoy the Alerts feature in NewsWhip and have found it helpful in client reporting. in our reviews — well above the minimum threshold of 4.0

Enterprise 78

Enterprise Small Business Software Crisis 78

Contently - Strategy

APRIL 11, 2024

The biggest B2B content marketing mistake is “the classic features versus the benefits debate,” says B2B technology writer and content strategist Jennifer Roland Cadiente who written for brands such as Samsung Business and Hewlett Packard Enterprise. The overabundance of content has made the B2B decision-makers’ job harder.

B2B 52

B2B Marketing Enterprise Survey 52

Melissa Agnes

FEBRUARY 19, 2014

With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making this new enterprise “successful and valuable” “I couldn’t imagine a better partner than Jahm Najafi, with his track record of success.

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

FEBRUARY 7, 2014

This same phenomenon is beginning to plague thought leadership. As business leaders find it harder and harder to differentiate their products or services, they’ve turned to thought leadership in an attempt to stand out from their competitors. Standing out has become a lot harder to do. Now, everyone aspires to be one.

Leadership 78

Leadership How To Enterprise Viral 78

Shift Communications

JUNE 6, 2023

It’s not only a security issue, but also a brand issue as the potential for misinformation increases. And these examples don’t even begin to touch on the potential for enterprise technology that’s raced to embed genAI into its features to go astray or serve up problematic outcomes for users.

Enterprise 78

Enterprise Reputation Crisis System 78

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Protector Enterprise (available Fall 2021), an entire corporate team approach to reputation management and crisis response. Acquire new digital and social monitoring skills to track reputation. About ReputationUs.

Reputation 78

Reputation Crisis Enterprise Financial 78

PRSay

OCTOBER 19, 2023

Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. I got to see, up-close, just how emotionally connected customers really are to our brand, which has been around since 1837.” And that’s exactly what she has done.

Social Media 95

Social Media Strategy Media Enterprise 95

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

If 70% of the attendees are from SMBs and startups, then it may not make sense for your enterprise-level executive to participate. To avoid wasting time it’s good to know whether the speakers are generally from sponsors, vendors, agencies, or brands. When submitting your speaker, do not try to sell or promote a product or brand.

Conference 136

Conference Enterprise Technology Financial 136

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Since corporate reputation has an increasing role in the success (or failure) of the enterprise, the CCO must serve as a strategic business resource and counsel to the CEO, even when in reactive mode. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Customer research can be a full-time task, especially for enterprise organizations. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

PRSay

AUGUST 15, 2019

Leadership was careful to conduct research and surveys to identify employees’ unique communications needs. Enterprise Holdings, one of the most recognizable car rental providers, took advantage of its regional subsidiary structure to deliver relevant updates to its employees at a local level. Show people you care when it matters most.

Communications 108

Communications Employee Enterprise Local 108

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. It all goes back to being a values-driven enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic. However, 27 percent of people surveyed weren’t able to name a brand at all.

Communications 170

Communications Survey Enterprise Radio 170

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Flack's Revenge

JULY 11, 2018

The best ones connect brand values to the needs and desires of the target audience. In the world of business, IBM’s use of Watson to compete in Jeopardy and show AI leadership. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204