PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. It is vital to know your voice and hone a tonality that reflects your brand. Create a cadence.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

JULY 6, 2020

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.

Employee 187

Employee Skype Meeting Nonprofit 187

Bianchi Biz Blog

JUNE 12, 2023

Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. By harnessing the power of audio, podcasts take employees on an immersive journey, sparking their imagination and fostering a deeper connection with the company’s mission and values.

Employee 77

Employee Automotive Storytelling Internal 77

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?

Employee 99

Employee Study Survey Leadership 99

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Policies Groups 62

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 135

Brand Branding Nonprofit Government 135

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. Which companies do you compete with for employees?

Brand 176

Brand Branding Employee How To 176

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Other key takeaways from October.

Twitter 148

Twitter Brand Branding Retail 148

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is a long-term investment in your brand. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. They talk about ideas.

Leadership 398

Leadership B2B Community Viral 398

Agility PR Solutions

FEBRUARY 25, 2019

But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their […].

Leadership 97

Leadership Company B2B Employee 97

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Some research suggests that customers want brands to take a position on the issues that matter to them. But have things have gone too far? Even well-intentioned statements can fuel controversy or be seen as inadequate.

Publicity 212

Publicity Corporate Employee Sports 212

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 150

How To Employee Leadership Nonprofit 150

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline.

How To 176

How To Employee Nonprofit Technology 176

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Agility PR Solutions

MARCH 15, 2020

Today’s stakeholders are more committed to brands that have strong feelings about hot-button societal and cultural issues, and take an active stand on them—and this includes company employees. The post The new social contract of business— why today’s brands have an obligation to act appeared first on Agility PR Solutions.

Healthcare 105

Healthcare Brand Branding Employee 105

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press. It’s about actively participating in conversations, sharing perspectives, and demonstrating leadership on issues that resonate with stakeholders. Avoiding pitfalls isn’t that hard What about the risks?

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. In 2023, the oldest Gen Zers will turn 26 years old.

How To 120

How To Employee Leadership Nonprofit 120

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Employee 156

Employee Community Groups Interviews 156

Communications Conversations

JULY 19, 2022

The idea: To give employees a paid week off in July, on the heels of yet another busy tax season. The idea was pretty simple really–give employees a sign that reads “This is how I reboot” and ask them to use it in a post that talks about how they used their paid week off to recharge and refresh.

Brand 78

Brand Branding Employee LinkedIn 78

Onclusive

AUGUST 10, 2021

This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m., 80 percent?

Mobile 122

Mobile Employee Communications Retail 122

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition. Building a team The battle for skilled tech talent is intense.

Company 78

Company Product Launch Resources Employee 78

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Differentiate Your Brand from Competitors.

Publicity 98

Publicity Brand Branding SEO 98