Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. For example, the company’s reputation was lackluster among media and influencers when I started.

B2B 106

B2B Leadership Marketing Blogging 106

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Schaefer: We are a purpose driven credit union, and we want to earn that reputation.

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Victorious PR

APRIL 21, 2023

However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. It’s also an opportunity to build your personal reputation, naturally.

How To 232

How To Conference B2B Advertising 232

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Executive content. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Victorious PR

JUNE 15, 2023

PR professionals skilled in crisis communication can help project leaders respond promptly, transparently, and professionally to media inquiries, mitigating negative publicity and minimizing reputational damage. Note: Victorious PR, as a rule, does not deal in reputation management.

Community 52

Community Education Leadership Guidelines 52

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 95

B2B Marketing Measurement Social Media 95

PRSay

JUNE 21, 2022

breaking the news to your parents) to ongoing market education (telling others). Our reputation for this approach even led leaders of San Francisco Pride to ask us to lead their communications program for the first real Pride march since the pandemic. Leadership doesn’t come free — it comes at a price.

Crisis Communications 177

Crisis Communications Course Crisis Communications 177

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. For organizations, speaking out on controversial topics invites the risk of alienating people and damaging brand reputations. But they may disagree with the stances companies end up taking.

Corporate 144

Corporate Report Survey Employee 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. You can’t blame the professional associations although they have a leadership role.

Publicity 98

Publicity Corporate Interviews Reputation 98

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Stay educated and on top of trends and look for natural ways to shake up the industry conversation.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

MARCH 31, 2021

DE&I is hugely important to an organization’s internal culture too, and those in leadership positions are becoming staunch advocates for diversity. You have to look at leadership and restructure as needed. You have to invest in education. You have to actively recruit with diversity top of mind.

Resources 104

Resources Education Leadership Employee 104

Presspage

AUGUST 14, 2017

Where it differentiates from standard marketing and PR efforts is that it focuses on using key leaders to drive your brand’s message to a larger market. It requires a specific approach since they are usually not experienced public figures with agents or established systems for brand partnerships.

Trends 118

Trends Leadership Measurement B2C 118

Reputation Specialist Michael Toebe

MAY 4, 2022

This, to them, is leadership. There is little trying to “call in” or helping humbly and assertively informing and educating people. Oz's reputation, for better of worse, is his own doing. Isn’t part of his own profession to inform, educate and if necessary, persuade? Mehmet Oz. It’s an unhealthy behavior and obsession.

Education 52

Education Reputation Social Media Journalism 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. One tactic that supports that positioning is a thought leadership event. Educate Prospects. Brand influence is born in a community. Yet it’s a tricky question.

Education 120

Education Leadership Viral Consumer 120

Ethical Voices

OCTOBER 16, 2023

I got my doctorate degree in higher education administration and thought I would stay in higher education forever, but I’d been doing so much focused on the Northeast Louisiana region, I didn’t really feel like I was growing. Walmart’s a major brand, you get a lot of phone calls, and there are a lot of questions.

Ethics 80

Ethics Data Crisis Apparel 80

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. There is a right way and a wrong way to do it, however. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

That’s a recipe for reputation disaster. Branded content can help a company differentiate its offering through insights and thought leadership. But it never really caught on, because the market was cluttered, and there were distribution issues. Myth: PR only works when you have news. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

PR Breakfast Club

AUGUST 3, 2014

So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century.

Reputation 68

Reputation Education Instagram Social Media 68

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68