Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”. “I

Measurement 60

Measurement Course Advertising Advertising 60

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Representation of Brand Message. “On How much action (traffic referral, shares, purchases, etc.)

Report 40

Report Media Television Radio 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. And it’s no longer about that measurement piece at the end. David: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. How did you measure success for an event like this? One of our takeaways is the backlighting from the 27-foot brand focal wall killed a lot of the bloggers candid snapshots! And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Bad Pitch Blog

JANUARY 9, 2011

Even during the late 90s dot-com era, print was always preferred over online coverage. Even the definition of media has expanded to include citizen journalists/ bloggers. So even public relations role has increased in importance and brands have taken sponsored content from the purgatory of advertorials to a more credible level.

Pitching 52

Pitching Print Web Tools 52

PR 20/20

OCTOBER 12, 2017

No, this is not a psychology, medical, or art history book, but the previous examples are definitely applicable. For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world.

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Id definitely recommend watching a few of the other vloggers vids. Great point about personal branding. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Thanks for bringing it to the table.

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. This is the great debate in PR: how do we measure what we do and prove its value? What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.”

Survey 158

Survey Data Media Ethics 158

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such.

Software 121

Software Case Study Advertising Advertising 121

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. Maybe not the only thing, but every word, every comma can even build a positive brand, it can also bring it down.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

APRIL 24, 2018

Content marketing is a powerful way for potential customers get to know your business if you have to give them a reason to like and trust your brand. By definition, an investment is an allocation of money today in the anticipation of a return in future. He said you have to make some deposits before you can make a withdrawal.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. Top of funnel is the land of brand awareness and affinity. The metrics associated with awareness tend to be easy to measure as you build up momentum. The marketing sales funnel is both simple and confusing.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

AUGUST 6, 2019

c) “We’ve also doubled in size as a team since May of this year bringing on a Community & Brand Coordinator [ Kendall Aldridge ] as well as a Business Development Manager [ Danielle Schulz-Behrend ].”. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Try to keep it high level.

How To 60

How To Software System Employee 60

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. That is why the very first “C” stands for “corollary” – something that naturally follows or results from another thing ( Merriam-Webster definition ). And that was just the first step in the process! ” Etc.

Strategy 40

Strategy Case Study Community Creativity 40

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

JANUARY 19, 2021

You should remove comments that disrespect the rules of engagement your brand has put forth. They are inherently anti-democratic measures. So, de-platforming is most definitely a democratic tool when communication breaks down and is replaced by violence or instigation. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Publicity 52

Publicity Strategy Policies Tools 52