5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter?

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Looking to build brand awareness? Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 227

Customer Service Employee Reputation Leadership 227

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. This is exactly what Google Alerts does. What Is Google Alerts?

Google 78

Google Publicity Customer Service Web 78

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. No replies (that’s customer service). Especially retweets and replies.

Twitter 149

Twitter Company Brand Branding 149

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.

Reputation 60

Reputation Crisis Brand Branding 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Have the right tools. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

Tools 157

Tools Media Software Analysis 157

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service.

Customer Service 156

Customer Service Employee Reputation Leadership 156

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Data Trends 88

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. Customer Service: Owner sends out heartfelt invitation to get real feedback from customers. I gave up on it.

Tools 120

Tools Writing Meeting Infographics 120

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. These creators are regular customers who share their experiences with a brand. Use branded hashtags to aggregate UGC.

How To 78

How To Community Customer Service Tools 78

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management.

Web 68

Web Social Media Tools Enterprise 68

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? They lose their customers. Happy Campers.

Social Media 120

Social Media Brand Branding Customer Service 120

Prohibition

MARCH 21, 2024

Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve. Sentiment analysis is another powerful tool that AI can benefit from. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. Well, I have to say my jaw dropped when I saw the quality of content generative AI image tools can already produce.

Conference 59

Conference Technology Training Customer Service 59

Cision

DECEMBER 2, 2015

Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? I want to be close enough to my customers to smell them,” Sterling told me.

Software 328

Software Customer Service Google Small Business 328

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Feel free to start a free trial to get an understanding of the tool. This work is critical to building a strong brand with a consistent message.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 21, 2018

Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution.

Tools 82

Tools Comparison Media System 82

Sword and the Script

JANUARY 16, 2024

Today’s post is focused on Propel an all-in-one PR software tool. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They tried to use commercial CRM and martech tools, but none of these worked.

Software 136

Software Pitching System Analytics 136

Prohibition

FEBRUARY 1, 2024

In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too! One of the major benefits to AI generated content is the accessibility and inclusivity of using such tools. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it.

Social Media 62

Social Media Trends Media Guidelines 62

Stephen Waddington

APRIL 21, 2021

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilities. And every day they struggle to access content and communications from brands and organisations of all kinds. They are excluded by default or by design.

Guidelines 136

Guidelines Communications Tools Case Study 136

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Feel free to start a free trial to get an understanding of the tool. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Reputation management is an essential tool that can help businesses achieve more success. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Even in the B2B sector, today’s customers, many of whom are millennials, want business leaders to be present and visible. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. And I mean ANY. I think so. Not even close.

Twitter 60

Twitter Brand Branding Tools 60

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.

Internal 136

Internal International Communications Employee 136