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13 Best Brand Monitoring Tools for PR Managers Compared (2024)

Prowly

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

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9 ways to use AI tools to improve your brand performance

Agility PR Solutions

Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

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20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List

Prowly

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details.

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The Ultimate Guide to Press Release Tools – Top List for 2024

Prowly

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases!

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7 Ways to Deliver Groundbreaking Thought Leadership

In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Support your strategy with automated reporting.

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Bad Buzz or Major PR Crisis? How Sentiment Analysis Protects Brands

Onclusive

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

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