Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. My instinct?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Customer Service. Team Story. SproutSocial: Snapchat Marketing Guide.

Customer Service 40

Customer Service Employee Internal International 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Ownership and top executives are uncomfortable with greater transparency and personal brand management. So behind the times. We know better.

Marketing 87

Marketing Resources Technology Internal 87

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. The important thing is to think about how you can get the customer what they want. Would you say that’s true?

Technology 120

Technology Analysis Data Tools 120

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

Big Data 92

Big Data Data Publicity Analytics 92

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tracks include content strategy, core content concepts, future of content, and content management and measurement. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. What’s been the impact internally and across the country with your AmFam agents and teams? How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

Marketing 40

Marketing Tools Data Report 40

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

JANUARY 22, 2019

When marketers truly connect with their company’s brand and understand core values, beliefs and what makes them unique, it provides opportunities to dig into differentiating factors. Focus on making a splash for your brand with something people will remember. A good talk trigger example is Amazon’s customer service.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Brands that coordinate across business functions are more likely to achieve the success they need to achieve,” says Bernie Borges. what they think about your brand. Make an Ice Cream Sandwich.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. When companies communicate openly, honestly, and clearly, they earn the trust of their customers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ReimaginePR

JULY 11, 2015

is part of your brand’s ecosystem. It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. Put yourself in the shoes of your customer. Let your brand personality shine through. If you have failed your customer, own it.

Storytelling 120

Storytelling Community Customer Service Brand 120

Journalistics

MARCH 24, 2015

– do you really value your customers? Are you going to share the user-generated content they create showing how much they love your brand and your product? What outcomes will you measure? – what do you want to measure? Brand sentiment? Volume of conversations about your brand and your competition?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

MARCH 15, 2022

Further, Truescope seems to be able to access the processing power without jacking up the cost for customers. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. This is an important point, because you want to be able to measure and compare results over time.

Tools 158

Tools Media Software Analysis 158

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113