PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett and Browne served as co-moderators during PRSA’s Diverse Dialogues livestream on Feb. There is no ‘you.’

How To 102

How To Nonprofit Resources Groups 102

Cision

JULY 31, 2015

Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? If you want your brand to be remembered positively, take action. Follow words with actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing. They all work together.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Karen Freberg

JUNE 26, 2022

For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Be Creative. Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively?

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. An example that immediately comes to mind involves technology. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Wear cloth face covers. Hold virtual meetings.

Employee 189

Employee Skype Meeting Nonprofit 189

PRSay

AUGUST 31, 2021

The truth is, whether we work in politics, business or the nonprofit world, a silent majority of the public exists. Those who complain the loudest about a brand may not represent its overall audience. She is now head of PR and social media at Bozell, a full-service strategic and creative marketing agency in Omaha, Neb.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Agency PR Has Many Advantages. Constant innovation. ” Well-rounded skills.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

5W PR

FEBRUARY 28, 2020

Whether selling a pink version of your product during October for Breast Cancer Awareness Month or redirecting profits to a timely cause, many brands choose to align themselves with a charitable cause. Furthermore, some brands are entirely built upon the mission to give back. One for One. Rotating Causes. A Common Goal.

Company 88

Company Apparel Nonprofit Consumer 88

Cision

JUNE 29, 2017

I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. And I want to grow what we’re doing in video, digital and creative. What drew you to the field of PR—specifically using communications for advocacy, social change, and work with nonprofits?

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Your brand must be present on social media, but it can’t “just be.” Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. You’ll learn to produce.

Agency 122

Agency Nonprofit Corporate Training 122

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Solo PR Pro

AUGUST 17, 2021

As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Even prior to opening Big Leap, Lisa noticed a common theme among brands, especially those in the nonprofit world: many of them struggle to tell their stories.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Nonprofit Tech for Good.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. Sell it in.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Sword and the Script

FEBRUARY 19, 2019

CS: Softgiving partners with nonprofits to help them unlock the next generation of recurring donors through innovative fundraising solutions, world-class marketing, and dedicated support. CS: I’ve had the pleasure of working at a wide variety of companies-from nonprofit, government to the private sector. How many people can say that?

Company 66

Company Nonprofit Marketing Software 66

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Are there videos of people using your product in creative or offbeat ways that you can promote? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. Brand ambassadors secured. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

JULY 20, 2015

One example Dorie brings up is Question Box , a nonprofit that connects rural villages to accessible information with the touch of a call button. Images: Chris Potter , Nick Page (Creative Commons). If you tap into your unique ideas or experiences, that is where your leadership can come from,” she says. “We

Nonprofit 120

Nonprofit Viral YouTube Leadership 120

Deirdre Breakenridge

MARCH 8, 2017

What role does content play in building relationships and a community around your brand? Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do you have a content strategy in place?

Radio 170

Radio How To Community Storytelling 170

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Gayle, who considers award submissions to be somewhat of a specialty, turns to three main sources: Professional and industry groups Community groups — such as civic associations, nonprofits or the local Chamber of Commerce Media outlets.

How To 52

How To Groups Writing Local 52

Cision

JUNE 16, 2015

If your announcement of your campaign to offer nonprofits a free version of your software had a ton of reads, you know people are more interested in that topic than about a recent update to your software. Images: jkfid , Okko Pyykkö ( Creative Commons ). Not every press release will get the same number of people reading it.

Measurement 120

Measurement Software Nonprofit Analytics 120