Prohibition

OCTOBER 20, 2021

We’ve got some exciting news – a brand new client under our belt! We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. Something we’ve absolutely loved getting involved with!

Energy 62

Energy Sports Creativity Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. React to breaking news. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

AUGUST 10, 2017

We caught up with her to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy. The ability to be flexible with any strategy or plan of attack is key. What are the main components of a successful PR strategy? Identifying the objectives upfront leads to a more powerful strategy.

Energy 212

Energy Creativity Social Media Strategy 212

5W PR

APRIL 18, 2023

To attract consumers, effective beverage marketing strategies are crucial. This includes using regenerative agriculture practices and renewable energy in production. Offering Variety Companies can broaden brand appeal by offering a variety of plant-based beverage flavors and formulations.

Agriculture 88

Agriculture Consumer Energy Education 88

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

DECEMBER 22, 2022

Working with fantastic brands. Working with fantastic brands. We also dominated the FMCG space, working on projects for names such as Primula, Sponge, Bloom London Dry Gin, and C4 Energy. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager!

Case Study 62

Case Study Energy Creativity Agency 62

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. At the same time, people have never been more stoked to talk about fancy new platforms before thinking through their event strategy. Follow-up: What does our follow up strategy look like?

Storytelling 145

Storytelling Video Groups Conference 145

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Prohibition

NOVEMBER 17, 2021

Welcoming C4: Another month saw us welcome some exciting new clients including C4 UK – America’s fastest growing performance energy brand. We’re working with C4 on a retained basis, to deliver a kick-ass social strategy to launch the brand in the UK. A perfect end to a busy, fun and successful month!

Employee 62

Employee Instagram Energy Video 62

Konnect Agency

APRIL 16, 2020

From colleagues to loved ones, don’t underestimate the power of asking “how are you doing,” or discussing brand strategy while sharing a glass of wine through Zoom or over a cup of coffee over the phone. How is your energy level? Supporters bring out the best in us, and we help to bring out the best of them. How are you feeling?

Energy 93

Energy Agency Creativity Course 93

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are some of the key components of a successful communication strategy? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. What are some of the biggest PR challenges healthcare brands face? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. You don’t stand out. He’s right.

Energy 168

Energy Measurement Media Relations Local 168

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.

Local 62

Local Creativity Video Energy 62

PR 20/20

JUNE 16, 2016

“Strategy is a system of expedients; it is more than a mere scholarly discipline. Brands have a major problem using the S-word. The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. They build marketing or content strategies. Helmuth von Moltke.

Strategy 40

Strategy Marketing Energy Training 40

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. A strong communications counselor can explain how a specific strategy connects to your business goals and generally de-mystify the process. What other strategies have you considered but decided against for whatever reason?

Communications 99

Communications Comparison Exercises Interviews 99

Beyond PR

AUGUST 19, 2016

In a press release issued just two days before the opening ceremony, the announcement was made that Howe had been chosen to commission the cauldron, which he created “to replicate the sun, using movement to mimic its pulsing energy and reflection of light.”. Credibility is crucial with personal branding.

Brand 40

Brand Branding How To Energy 40

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s through those conversations I have seen a new energy and more importantly, better results. I’m feeling inspired. The reason? PR teams are buzzing right now. It’s working.

eBook 120

eBook Print Conference Measurement 120

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job. Human resources. Market research.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Customer strategy. From a strategy deck to your latest customer success story, all processes involve information moving from one place to another, being transformed by your people’s skills and then sent somewhere else. Very often, that steals time and energy from your real job. Human resources. Market research.

Software 78

Software Corporate System Data 78

PR 20/20

JUNE 18, 2019

They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI. Read the full article, Build a Competitive Intelligence Strategy for Your Business. Learn More Truths About Marketing AI.

Marketing 53

Marketing Conference Technology Interviews 53

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. Sure there were press kits to assemble and coverage trackers to update – but there also were strategies to conceive, issues to anticipate and relationships to build. It was creative.

Survey 120

Survey Print Creativity Energy 120

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Don’t get hung up on creativity.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Don’t get hung up on creativity.

B2C 52

B2C Comparison B2B Data 52

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. GSK’s strategy for targeting gamers seems very well-played.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

DECEMBER 14, 2016

But despite the value of PR, it’s not always the best strategy or investment. We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. Do you know who you are? Are you ready for the commitment?

Publicity 60

Publicity Healthcare Case Study B2B 60

Rock the Status Quo

OCTOBER 27, 2015

This one from Kuno Creative is pretty ingenious. Instead, most complainers fall into several distinct groups with different strategies to handle each. As a brand, should we respond to ALL complaints, or just certain types? I’m a person, however, and most brands aren’t so successful avoiding troll.

Social Media 100

Social Media Groups Community Guidelines 100

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

NOVEMBER 14, 2018

A: I certainly don’t think media relations is dying, but the shift/fragmentation of how we receive information and who we are influenced by underscores the importance of developing a sound strategy. So situation analysis, research and strategy development still lead our planning to identify the most effective tactics. A: The people.

Energy 60

Energy Agency Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 30, 2018

From there you can hone your content strategy to produce more types of content which resonates with your audience. Identifying the key sources or platforms where your content is being consumed more will help you devise your content distribution strategy. Image by Markus Spiske via Unsplash, CC0 Creative Commons. Inbound Links.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76