PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. DuBois, to name a few.

Communications 182

Communications Sports Corporate Government 182

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 124

Sports Creativity Instagram Local 124

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. With no boundaries, everyone wins. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

ImPRessions - Crenshaw Communications

APRIL 1, 2021

There was a healthy amount of FOMO among influencers as well as marketing and PR folks. The corporate presence is there, but through company executives and founders, not logos. This week Spotify said it has acquired live sports audio app Locker Room. Just like real life. No metrics, no worries. I hope Clubhouse succeeds.

Leadership 321

Leadership Conference Sports Meeting 321

Critical Mention

DECEMBER 6, 2019

Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well. Personalize Your Marketing Efforts. Organize Your Email Campaigns.

Strategy 83

Strategy Communications Marketing Social Media 83

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., At the Giants, there was Until There’s A Cure Day. The Giants were the first sports team to have a game devoted to HIV/AIDS awareness. By Landis Staff. At Gap, Inc.,

Sports 52

Sports Hotels Newspapers Corporate 52

Prohibition

DECEMBER 2, 2022

It’s certainly a well-thought-out campaign, bringing together two sports stars with their rivalry in mind. The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament.

Film 62

Film Sports B2C Digital PR 62

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Consumers are looking for brands they can trust now more than ever, so how can brands build a trusting relationship?

Consumer 78

Consumer Trends Sports Technology 78

Communications Conversations

JUNE 2, 2017

Because it lends credence to a trend I’ve long noticed, and often wondered about: Why are agency people far more networked than their corporate peers? Finally, as I think about my experience personally, I think about the people I’ve worked with and know on the agency side and people I know on the corporate side.

Agency 84

Agency Corporate Brand Branding 84

Mark My Words

NOVEMBER 4, 2019

It is the ultimate sporting sliding doors moment. Sponsors will want these intelligent young men to represent their brands. And there is also a lucrative career on the corporate and after-dinner circuit for any sporting hero with a story to tell. The Guardian. Broadcasters will snap them up once they retire.

Sports 60

Sports Corporate Brand Branding 60

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand.

Resources 136

Resources Communications Education Guidelines 136

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

JULY 21, 2020

In the agency market there are opportunities that have been created by COVID-19. Work without boundaries Any market that previously relied on geographic proximity has been disrupted by COVID-19. Regional agencies have access to global markets and talented freelancers are building virtual teams to tackle projects.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage? Authenticity.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? What are brands doing differently today that they didn’t do before? We have to adapt to the immediacy of the media market.

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank to enter the national branding conversation in a very significant way. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. While PR, communications and marketing professionals may be comfortable speaking in public, the same is not always true of executives. Priscilla Osorio.

Publicity 112

Publicity How To Sports Conference 112

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services?

Financial 120

Financial Corporate B2B Film 120