The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Most brands would publish press releases and other online content and rely on hunches to measure the results.

Trends 97

Trends Brand Branding Analytics 97

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Axia PR

MAY 17, 2021

This burgeoning platform has been responsible for building a compelling online presence for brands and plays a vital role in targeting the consumer. As the online medium continues to grow and thrive, websites have become a mainstay for driving revenues to businesses.

SEO 62

SEO Web Engineering Consumer 62

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. But, the point is these seven brands adapted and changed quickly to their new environments and they acted decisively and knowing full-well they were taking a bit of a gamble. It’s been fascinating to watch. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can find templates for creating press releases on the web. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It allows you to monitor the web for specific keywords or phrases.

Google 75

Google Publicity Customer Service Web 75

Communications Conversations

JUNE 6, 2016

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. ” Now, I’m no “web expert”, but isn’t that called “responsive design”? Including launching a new web site.

Web 60

Web Mobile Pitching Writing 60

Stephen Waddington

SEPTEMBER 4, 2020

Consumer research has been tricky during the pandemic. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. It’s an application layer that sits on the platform helping automate and scale consumer research.

Groups 140

Groups Tools Reddit Web 140

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility. Building a Solid Brand Strategy. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? A creative agency can implement a number of tactics to help your product or overall brand reach new levels of visibility. Building a Solid Brand Strategy. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. It can’t really be automated without risking embarrassing mistakes.

SEO 227

SEO Agency Reputation Policies 227

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why: 1. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. It is a great supplement to increase your brand awareness and optimize its visibility online.

Local 62

Local Reputation SEO Web 62

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

5W PR

DECEMBER 14, 2020

So, when it comes to the web, push and particularly web push notifications are on familiar ground. Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. Consumers want push notifications that are relevant, valuable, and time-sensitive. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Communications Conversations

SEPTEMBER 6, 2018

And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent. All things consumer want more of from brands.

Social Media 242

Social Media Consumer Report Web 242

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? In the time of Web 3.0, no one can ignore the importance of social media and the number of customers it can bring to your brand.

Brand 62

Brand Branding Social Media Reddit 62

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

JANUARY 21, 2021

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No great discovery was made without a bold guess.”. Brands depend on consumers finding them easily and successfully without having to guess. Get a keyword gap analysis tool.

Analysis 88

Analysis Web Google Consumer 88

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 186

Communications Journalism Advertising Advertising 186

Axia PR

MAY 31, 2021

Since the inception of the internet, websites have become a decisive component in creating a brand's digital image. Most consumers are online, which is why businesses prefer to optimize their virtual platforms to attract leads. Good SEO techniques and their elements can efficiently help web pages secure more visitors.

SEO 62

SEO Web Engineering Google 62

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Creating interesting, original content can be time consuming and requires talented people. It seems like brands are already connecting the dots in terms of budget.

Real Estate 100

Real Estate Brand Branding Survey 100

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. The metaverse, Web 3.0, PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146