ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 89

Trends Brand Branding Analytics 89

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Authenticity is the currency that builds and sustains trust.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Internal communication flows It’s important to set up transparent information flows between team members. This will help everyone adopt the talking points agreed upon.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery.

Comparison 296

Comparison Advertising Advertising Reputation 296

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Think of the brands you deal with daily. Think of the brands you deal with daily. The correlation between user-generated content and brand trust is logical.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. The ploy generated lots of coverage because it cleverly reinforced the Payless brand promise of decent style for a great price, positioning it as an authentic value.

Fashion 180

Fashion Instagram Measurement YouTube 180

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Or they may think they’ll give it six months to change a brand image. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements.

Employee 78

Employee Leadership Consumer Internal 78

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It’s known as a European brand and we’re here in the U.S. Back in the day, way, way back, there was internal communications, there was external communications.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63