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Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.
Onclusive
MAY 19, 2022
Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.
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Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?
Agility PR Solutions
JUNE 23, 2020
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. Public Relations PR measurement
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article sentiment toward the brand. Publication reputation and consumer behavior.
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.
PR Daily
APRIL 14, 2021
Here’s how to measure your outputs. And for brands, authentic is a lot easier and less stressful than the other options. The problem with invented indexes like these is that they may or may not be appropriate to your market, your audiences, your industry or your particular brand.
PR Daily
DECEMBER 2, 2020
For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.
Agility PR Solutions
FEBRUARY 9, 2021
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.
NewsWhip
APRIL 28, 2021
How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic.
Agility PR Solutions
AUGUST 2, 2022
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. Analysis Public Relations branding
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Onclusive
OCTOBER 27, 2020
Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.
Agility PR Solutions
JULY 8, 2020
The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? Public Relations branding
PR Daily
MAY 5, 2021
Trust has never been more important for engaging your many stakeholders—from employees to investors and consumers. Paine offers a series of phrases you can use in surveys (using a Likert scale) to measure respondents’ implicit trust of your message and organization as a whole.
PR Daily
JULY 22, 2021
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.
Agility PR Solutions
APRIL 19, 2020
Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.
PR Daily
JULY 2, 2019
As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement.
PR Daily
SEPTEMBER 15, 2020
A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.
Agility PR Solutions
JUNE 9, 2020
With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. The consumer goods industry ranked fifth out of […].
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.
Agility PR Solutions
OCTOBER 21, 2020
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.
PR Daily
FEBRUARY 15, 2019
Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The basics of brand perception.
PR Daily
AUGUST 8, 2022
Pre-roll ads give brands an opportunity to market their products to their target audience. You gain brand recognition while promoting student athletes. . MEASURED THOUGHTS. Plus: A virtual music star plans to debut in the real world.
PR Daily
JANUARY 10, 2022
It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Corporate social responsibility is nothing new.
PR Daily
MARCH 31, 2022
When thinking about media measurement, there is a risk that your numbers aren’t worth the paper they are printed on. RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. What you should measure. The post Broadcast news has a measurement problem.
PRSay
APRIL 21, 2021
Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”
Agility PR Solutions
APRIL 25, 2019
In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding
5W PR
FEBRUARY 27, 2020
As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions.
ImPRessions - Crenshaw Communications
MARCH 28, 2017
New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.
PR Daily
FEBRUARY 4, 2020
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value.
PR Daily
MAY 12, 2022
Gwyneth Paltrow’s lifestyle brand, Goop, had audiences questioning the legitimacy of its latest product debut, The Diapér. MEASURED THOUGHTS. And it’s not good for employer branding. Also: A cotton candy lobster will star in her own line of NFTs.
Agility PR Solutions
MAY 17, 2021
The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions. Public Relations PR measurement
PR Daily
OCTOBER 15, 2015
For decades, impressions and advertising value were the staples of PR measurement. Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Here are four options to consider when assessing results from your brand journalism content: 1. Traditional PR measurement.
Landis PR
MARCH 14, 2022
Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. What are you expecting to gain from social media for your brand?
PR Daily
APRIL 27, 2020
It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. Measurement and PESO.
NewsWhip
JUNE 21, 2022
This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. Below are the most popular brands, ranked by engagements to articles about them. Brands facebook brands Amazon Apple Top brands Kantar
Agility PR Solutions
JUNE 9, 2019
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. Besides, events are a great opportunity for consumers to interact […]. Marketing Public Relations measurement
PR Daily
JUNE 13, 2022
For many brands, June marks the halfway point in the fiscal year, which is also a pivotal point for measuring KPIs and evaluating results. There are so many more advanced ways of measuring PR results, and quantity is one of the most outdated and novice forms of metrics.
5W PR
NOVEMBER 17, 2020
Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds. It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand.
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