How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. Public Relations PR measurement

How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article sentiment toward the brand. Publication reputation and consumer behavior.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences.

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. And for brands, authentic is a lot easier and less stressful than the other options. The problem with invented indexes like these is that they may or may not be appropriate to your market, your audiences, your industry or your particular brand.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. To survive this turmoil, PR pros and brand managers will develop new muscles.

Measuring consumer behavior shifts, driven by changing attitudes on what’s essential

Agility PR Solutions

Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis.

#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic.

Tips for establishing brand longevity in a modern landscape

Agility PR Solutions

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. Analysis Public Relations branding

Brand 132

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? Public Relations branding

How to measure the trust that today’s audiences require

PR Daily

Trust has never been more important for engaging your many stakeholders—from employees to investors and consumers. Paine offers a series of phrases you can use in surveys (using a Likert scale) to measure respondents’ implicit trust of your message and organization as a whole.

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

Driving brand performance in disruptive times—measuring and managing winning brands

Agility PR Solutions

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.

3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement.

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.

Comfort of consumer goods drives brand intimacy during COVID

Agility PR Solutions

With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. The consumer goods industry ranked fifth out of […].

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. Most marketers say brand awareness remains the top goal for their social media outreach efforts.

Even though consumers stay in “ethno-racial corners,” they want brands to share values

Agility PR Solutions

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Why and how you should measure brand perception

PR Daily

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when it comes time to buy or pass. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The basics of brand perception.

Indiana companies speak out too late on abortion ban and consumer spending slows

PR Daily

Pre-roll ads give brands an opportunity to market their products to their target audience. You gain brand recognition while promoting student athletes. . MEASURED THOUGHTS. Plus: A virtual music star plans to debut in the real world.

3 tips for developing your message around your brand purpose

PR Daily

It’s no secret that consumers expect more out of organizations these days. From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. Corporate social responsibility is nothing new.

Brand 147

Broadcast news has a measurement problem. PR pros should learn from it.

PR Daily

When thinking about media measurement, there is a risk that your numbers aren’t worth the paper they are printed on. RELATED: Join us May 11 in NYC for our Media Relations & Measurement Conference ]. What you should measure. The post Broadcast news has a measurement problem.

What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”

America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Public Relations branding

How to Measure your Digital PR Campaign

5W PR

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Brand Mentions.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

How and why you should be measuring reputation in 2020

PR Daily

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value.

Goop’s ‘Diapér’ stunt, Carvana lays off workers via Zoom, email and how consumers feel about brands that stayed in Russia

PR Daily

Gwyneth Paltrow’s lifestyle brand, Goop, had audiences questioning the legitimacy of its latest product debut, The Diapér. MEASURED THOUGHTS. And it’s not good for employer branding. Also: A cotton candy lobster will star in her own line of NFTs.

Corporate sustainability goals measurement—delivering tangible results remains a challenge

Agility PR Solutions

The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions. Public Relations PR measurement

4 ways to measure brand journalism results

PR Daily

For decades, impressions and advertising value were the staples of PR measurement. Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Here are four options to consider when assessing results from your brand journalism content: 1. Traditional PR measurement.

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Landis PR

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. What are you expecting to gain from social media for your brand?

How to measure the impact of communications during COVID-19

PR Daily

It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. Measurement and PESO.

Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. Below are the most popular brands, ranked by engagements to articles about them. Brands facebook brands Amazon Apple Top brands Kantar

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. Besides, events are a great opportunity for consumers to interact […]. Marketing Public Relations measurement

Quantity is the most novice form of PR measurement. Track this instead.

PR Daily

For many brands, June marks the halfway point in the fiscal year, which is also a pivotal point for measuring KPIs and evaluating results. There are so many more advanced ways of measuring PR results, and quantity is one of the most outdated and novice forms of metrics.

Activation Delivers Consumer Value

5W PR

Ideally, getting the brand’s customers into a zone and feeling they got value from the product are the best of both worlds. It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand.