Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 132

Brand Branding Banking Survey 132

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

Pitching 93

Pitching Consumer Trends Viral 93

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. According to new research from BIA Advisory Services, national brands are expected to spend $62.7

Local 67

Local Consumer Brand Branding 67

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” ” Is Heinz’s gory Halloween promotion going to bloody its own brand? Of course, intervening in an act of violence is no small thing.

Consumer 99

Consumer Television Course Company 99

Sword and the Script

APRIL 30, 2024

So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.”

B2B 117

B2B Marketing Advertising Advertising 117

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Social media provides a personalized, online networked hub of information, dialogue and relationship management for which brands and individuals to participate.

Course 79

Course Social Media Media Community 79

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. So, when Thomas Murray, the student in my Consumer class, mentioned Smile’s guerrilla marketing during MLB games, I wasn’t surprised for a few reasons. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. Judging by our research, that’s causing a problem.

Study 128

Study Brand Branding B2B 128

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Many brands go through the struggle of finding the right “human touch” for their channels.

Brand 113

Brand Branding Consumer Community 113

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

MARCH 20, 2024

Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the environmental, social and governance (ESG) data used to inform investment decisions (..)

Data 112

Data Company Publicity Government 112

Contently - Strategy

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. Over half of traffic to brand sites comes from search. In this free, 8-week email course, we teach you how to do SEO right. Content Strategy Course: Brand Awareness. The good news?

Resources 121

Resources Content Marketing Healthcare Marketing 121

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

Action PR

MAY 24, 2019

Nothing excites people quite as much as two of their favourite brands coming together to create something new and exclusive. However, creating effective brand collaborations is a lot easier said than done. This is important, as this was the press hook – a topic we knew press and consumers were interested in. Missions Aligned.

Consumer 40

Consumer Brand Branding Exercises 40

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Agility PR Solutions

NOVEMBER 22, 2021

Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Of course, unless you’re a sole trader, your […]. Content marketing is a great approach for building a relationship with a target audience.

Content Marketing 171

Content Marketing Strategy Marketing Course 171

Communications Conversations

SEPTEMBER 10, 2021

Of course, the answer to that question is complicated and requires a lot of analysis and thought. And I don’t just say that in a consultant-way (“Hey, have you thought about a time-consuming podcast that only I can help you produce?”). ” Question #3: Do you know what your brand “sounds like?”

Strategy 130

Strategy Brand Branding Analysis 130

Critical Mention

JANUARY 29, 2021

With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones.

Brand 135

Brand Branding How To Radio 135

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. That’s empowering to regular consumers. It’s even worse when a brand ignores the context. So how can you avoid being cancelled?

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

MARCH 31, 2023

With summer on the horizon, now is a great time for beverage brands to capitalize on the rising temperatures of the summer cocktail season to drive sales. Alcoholic and non-alcoholic brands alike can engage with customers through promotional campaigns and advertisements. This creates buzz around the brand and draws in new customers.

Consumer 88

Consumer Local Brand Branding 88

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. Apple is the stylish design-driven leader in consumer tech. I’m also a music lover.

Brand 120

Brand Branding Big Data Technology 120

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Konnect Agency

MARCH 20, 2024

Brands like Force of Nature Meats wowed us with their dedication to restoring the earth through regenerative agriculture practices. Of course, finding a sweetener alternative is not a new trend, by any means. That’s the essence of regenerative farming, a trend that took center stage at Expo West.

Trends 52

Trends Agriculture Instagram Energy 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Millennials Rewards Principled Brands. It’s no longer safe.

Brand 120

Brand Branding Corporate Study 120

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Many brands go through the struggle of finding the right “human touch” for their channels.

Brand 60

Brand Branding Consumer Community 60

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333

Shift Communications

JANUARY 21, 2016

Of course not! But you might sit them down – with a yummy snack, of course – and read to them from the great Seuss tome of Green Eggs and Ham. How can you fine-tune your own consumer insights? Pay attention to how other brands are messaging – what else is competing for attention? Victoria Boed.

Consumer 60

Consumer Guidelines Course Storytelling 60